As a retired VP Marketing for a very successful Internetional MLM company, I am addressing concepts of MLM as they 'impact' you,
new or inexperienced distributor.Network (Multi-level) Marketing is exactly
same as any business, anywhere, as it has a corporate center and top level, through to
new recruit at entry level. BUT, there is a significant difference!
As with
age old computer phrase, 'Garbage in = garbage out" some MLM corporations have 'garbage' at
top or close to
top and it is this 'garbage' that will destroy your business.
IF management has an attitude and/or does NOT recruit competence at
TOP what happens at
bottom? "Training" or what some MLM companies call 'training' must start with
top and work down. Top-incompetence therefore leads to bottom-incompetence 'unless' you 'learn-the-rules' and then 'learn-how-to- break-the-rules.
One rule that I witness over and over is
rule of "OUR WEBSITE IS GREAT - USE IT ONLY". Have any of you noticed how GREAT, 'their' website is?
Let me correct that statement! Have any of you analyzed
corporate website to determine what
message is and how your "target prospect" receives that message?
What if you direct your prospect to
corporate website and "they" promote themselves and not you?
How about
corporate office that does not understand "features" versus "benefits to
consumer"?