Internet marketers are well aware of
power of signature files. All of
Internet gurus recommend them as a fundamental tool to online marketing. Many, many sales are generated every day because of them. They are easy, simple and automatic.They sit like little signs along
road, passively advertising your product, service and opportunity with every e-mail you send. They are comprised of a few words or lines of text and a URL or autoresponder e-mail address, as well as other contact information.
While we all know what a valuable tool
signature file is, many of them are missed or ignored all together. After awhile, many marketers stop caring what
other guy has to promote. It is easy to ignore a few lines of text tagged onto
end of an e-mail.
ROADSIDE SIGN VS BILLBOARD
The signature file, that little sign along
road is powerful. But posting a BILLBOARD to compliment your little roadside sign makes this even MORE POWERFUL. Placing a full color LETTERHEAD on each e-mail you send, featuring your company name, URL, your name, e-mail address, any additional contact information you wish will advertise for you even while you are sleeping. You can even display a photo of you or a graphic of your product.
HOW WILL THIS HELP YOU MAKE MORE SALES?
1.EXPOSURE
EVERY e-mail you send will expose your company or product FRONT AND CENTER! Say
flagship product for
nutritional company you are marketing for, XYZ Nutritionals, is Great Grape Antioxidants.
Your letterhead features a graphic or a photo of
Great Grape Antioxidants bottle (or even just
name as well as
company name). Maybe you could add another line like, fights free radicals, or 8 out of every 10 doctors take antioxidants, or 50 times more powerful than Vitamin C, or something to that effect.
You send e-mails to Aunt Bea regularly but gosh, you just do not want to push her into anything. You never really mention Great Grape. Just maybe some day she will look at her e-mail and
message will click, 8 out of every 10 DOCTORS??? Who knows? Maybe Aunt Bea will be your next customer. Maybe she will feel so great she will tell her friends and you will have half of them too. Who KNOWS what it will all lead to?
Do you have a DOWNLINE? Imagine this. Take
number of people in your downline and multiply that by
number of e-mails that each one of them SENDS, REPLIES TO, and/or FORWARDS in a single day, whether they be personal or business.