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6. Use bullets to highlight your product or services benefits. Benefits are
key to selling anything, make them standout in your ad. You can use dots, dashes, or circles to highlight them.
7. Give a money back guarantee that surpasses a normal one. Instead of
normal timed guarantee, give them extra back. Tell them they can keep
free bonus or give them double their money back.
8. Tell your reader they'll receive surprise bonuses. This'll raise your reader's curiosity and make them want to buy so they can find out what
surprise bonuses are.
9. Let your reader know this specific package will not be offered again. You must create urgency so people buy now. You may always sell
same product but not with
same bonuses or price.
10. Give them a couple tips in your ad that will help them with their problem. This will give your business credibility and gain your readers trust to buy your products or services.

Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with the Zabang search engine, introducing their new affiliate program which is due out July, 2005. http://www.zabangaffiliate.com/