7. Your customer forgot your web site address. You should have given your customers your web site information in your product package.

8. Your customer service couldn't solve a problem they had with your product. Your customer service should be trained to handle most problems.

9. You didn't up-sell when they were already in buying mood. You can always try to sell your other product when they're ready to buy your first one.

10. Your competition offers a stronger money back guarantee. You must always be thinking of better ways to remove risk from your customers.

6. Specialize your product or service if you have too much competition. If you're selling an advertising book, rewrite part of it and target it just to pet businesses.

7. Make your sales letters or ads sound like it is common sense to buy your product. For example: "Everyone knows you can't make money..."

8. Make sure your ad copy sounds like you know what you're talking about. If people sense you or your business doesn't, they won't buy.

9. Load your ad copy up with tons of benefits and bonuses. People will think and feel like they are getting a lot for their money if they buy.

10. Assume your potential customer is going to buy. For example: "Dear Future Millionaire". They will want to buy in order to feel that way.