Continued from page 1
A Great Site Is A Must
Slapping up some banners or a sales pitch won't ever work, regardless how grand
benefits of
product being offered.
You need a core content that attracts visitors. It must be of interest to search engines, and to those with whom you may be able to swap links. Without this, there is little that can be done. Even advertising is likely to fail.
So What Products Do Sell Best?
This is still not really a good question, for several other factors need to be considered. The one that matters most is what product can *you* sell most effectively with *your* site. Still, while searching for potential products, consider
following.
> A combination of related products so
cost of generating a first sale can be distributed over others as possible. (Not all will return.)
> Products visitors will buy repeatedly - fancy soaps, maybe.
> Products you create and control. Some can be marketed with an affiliate program.
Say No To Web Related Infoproducts
There are flat too many people out there trying to sell all sorts of stuff to those new to
Web. Unless you can come up with a brilliant plan bound to work, you are competing with thousands of others, many far more experienced than you are.
On
other hand, there is grand profit in selling infoproducts that provide specialized information in a field in which you excel. Most any successful site can add a good deal to their bottom line by producing and selling one or more.
The Best Plan
Focus closely on a small target. With a newsletter, and later a site, develop core content that establishes you as
expert in your niche and draws visitors. Then, as possible, introduce a line of related products including items repeatedly purchased. Further, continue to produce and sell your own infoproducts
It Isn't Easy
The above over-simplifies
challenge of building a successful business. To fully understand
paragraph above will require a good deal of effort and time. It's not easy. Only those fascinated by and committed to
task will discover
rewards of building a successful online business.

Bob McElwain Want to build a winning site? Improve one you already have? Fix one that's busted? Get ANSWERS. Subscribe to "STAT News" now! mailto:join-stat@lyris.dundee.net Web marketing and consulting since 1993 Site: Phone: 209-742-6349