Continued from page 1
JANUARY - New Year's Day, and
proceeding two weeks -- Launch your marketing messages last week of December. - Martin Luther King, Jr. Day -- Although not a big gift-giving time, this is a great time to spread a non- profit message.
FEBRUARY - Valentine's Day -- Launch your marketing messages last week in January. **Popular Gift- giving Time** - President's Day
MARCH - St. Patrick's Day
APRIL - April Fools Day - Daylight Savings Begins - Easter **Popular Gift-giving Time** - Secretaries Days **Popular Gift-giving Time**
MAY - Mother's Day -- Launch your marketing messages approximately 3 weeks before. **Popular Gift-giving Time** - Memorial Day
JUNE - Father's Day **Popular Gift-giving Time** Launch your marketing messages approximately 3 weeks before. - Graduation **Popular Gift-giving Time** Launch your marketing messages approximately 3 weeks before.
JULY - Independence Day - Back to School -- Although not a holiday, it's certainly a popular time to find wallets open and increased spending, particularly by moms and teenagers.
AUGUST - Dog days of summer - Back to School continued
SEPTEMBER - Back to School -- Marketing messages can continue through first week of September. - Labor Day - Grandparent's Day
OCTOBER - Columbus Day - Halloween **Popular Gift-giving Time** - Holiday preparation should be 1/4 completed, seriously. Launch your first holiday message immediately after Halloween. This message will generally go to your current customer base, offering them an exclusive early-bird holiday special to expire in early November. - Daylight Savings Ends
NOVEMBER - Thanksgiving **Popular Gift-giving Time** - Your Holiday advertising is in full swing - Election Day - Veteran's Day
DECEMBER - Christmas Day **Popular Gift-giving Time** - Hanukkah **Popular Gift-giving Time** - New Year's Eve -- Launch New Year's message late second week in December.
About the Author:
Sharron Senter is a New-England based marketing consultant, speaker, writer and founder of Senter & Associates, a marketing communications firm that helps small businesses deploy low-cost online and offline marketing tactics. Senter is well known for her free monthly emailed marketing tips found at http://www.sharronsenter.com
