5. Focus on your audience. [It is NOT about you. You are there to help your audience]

6. Simplify. Use your time wisely and keep your presentation clear and simple so that your audience can understand what you are saying.

7. Connect with your audience. Look people in eye, one at a time, as you speak to them. The audience wants you to succeed.

8. Act confident. Smile. Hold your chin up. Stick your chest out. When you do this, you will feel confident. Remember, YOU are authority on subject and they want to hear what you have to say.

9. Use humor wherever possible.

10. Offer right message mix (inform, persuade, entertain, interact)

11. Establish credibility by use of facts, statistics, and stories.

12. Learn from your mistakes. Making mistakes is part of your learning process. Scott Adams, creator of Dilbert, said, “Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.”

The Business Development Process The business development process is response to unending dynamism of business world. It equips entrepreneur with necessary tools to preempt continuous changes happening around. The process is comprised of three elemental stages: innovation, quantification and orchestration.

The business development program requires following aspects to be defined: Your Primary Aim. The owner’s primary aim should center on what he really wishes, needs and wants for his life. Defining this will push owner to pursue his defined entrepreneurial dreams.

Your Strategic Objectives. This contains standards that help owner achieve his goals for his business. This should answer question: What purpose will this serve my primary aim?

Your Organizational Strategy. Business owners should learn how to appreciate value of organizational structures. Some points to consider are organizing around personalities, organizing your company, and position contract.

Your Management Strategy. As owner you should recognize truth that successful implementation of a management strategy is not dependent on people who could implement it but on system instead.

Your People Strategy. This refers to approach you take towards your people and their work. To make people appreciate work they do, you should make them understand idea behind each of their task assignments.

Your Marketing Strategy. Here is stage where all attention suddenly shifts from owner to customer. You set aside your personal goals first and start focusing on customer’s needs.

Your Systems Strategy. There are three kinds of systems in a business: hard systems, soft systems and information systems. The hard systems refer to all those in your business that are inanimate and has no life. The soft systems refer to all those that could be living or inanimate. The information systems are everything else in business that provides you with data relating to how two earlier systems interact.

Summary By: Regine P. Azurin

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