11. When you purchase a product and it exceeds your expectations e-mail business a testimonial. Make sure your statement is detailed. Give them permission to publish it on their web site if they link to your site.

12. Create a directory of web sites on a specific topic. Give people option of adding directory to their web site by linking to it. Put your business ad at top of directory's home page.

13. Exchange content with other web sites. You could trade articles, top ten lists, etc. Both parties could include a resource box at end of content.

14. Allow people to download software at no charge from your web site, if they link to your web site. The software could be freeware, shareware or demos.

15. Trade other forms of advertising to people that link to your web site. You could trade e-zine ads, print ads, autoresponder ads, classified ads, ebook ads, etc.

16. Give away web space to people for free. Since you are giving it away for free, request they link to your site by placing your ad or banner to site.

17. Join or create a web ring. A web ring is a group of web sites on a similar subject agreeing to link together. To find a web ring to join type keywords "web rings" into your search engine of choice.

18. Create an online club or association. Tell your visitors what's included in membership and what it costs to join. Offer them a free membership if, in exchange, they link to your web site.

19. Allow people to use an online service or utilities from your web site if, in exchange, they link to your web site. The online service could be an e-mail account, search engine submission, web page design, copywriting, proofreading, etc.

20. Offer a free e-book to your web site visitors. The ebook should be related to your target audience. Allow them to give e-book to their own web site visitors by linking directly to your web site.

By listing in order of Oldest Links First new links get added to end of list. When page 1 is full your new links start on page 2, then page 3, etc. The links on page 1 will never change their position, links on page 2 never change their position, etc. so your pages become static and remain same, with exception of whatever last page is since it is a work in progress. My link checking script will be able to find my reciprocal link easily since it's url location at your site never changes. Of course, there are infrequent times that a link could actually move up in position to a lower page number. For example, if a link on page 1 is deleted then top position link on page 2 moves to be last position link on page 1, top position link on page 3 moves to last position on page 2, etc. The same will occur for all subsequent pages. This does not happen very often, and if you are trading honest links with each other, may never happen unless a site closes down.

Listing your reciprocal links in order of "Oldest Links First" is a much fairer and honorable way to treat your link partners since your oldest, and most loyal partners, will always be nearer top of list in order they exchanged links with you. Your linking partnership with other webmasters should always be honest.... and fair.