You can also use your marketing course to promote products of affiliate programs you have joined that offer products related to your course.

3. Give away a free ebook in your resource box.

Your ebook could be a free trial of your product, or you could create an ebook compilation of your articles with links to your business in resource box.

If you create an ebook compilation of your articles, you can further increase your profits, just like with your marketing course, by linking to affiliate programs that offer products that relate to your business.

Once you make your ebook compilation, you can allow webmasters to rebrand your ebook with a link to their business or website.

This can lead to your ebook being on many high traffic sites which can generate even more sales for you.

A good way for you to promote your ebook is to submit it to sites that list ebooks for people to download.

Some good sites you can submit your ebook to are:

1. http://www.ebookdirectory.com 2. http://www.ebookjungle.com 3. http://www.ebookpalace.com 4. http://ebooks.searchking.com 5. http://www.free-ebooks.net

After you develop a resource box, that brings in lots of sales, all you have to do is keep using it with every article you write.

Use these tips when making your resource box and you will be able to cash in even more on substantial amount of free advertising you can get for your business by writing articles.

RYAN: I wish I could say that I received a 20+% click-through rate and an over 10% sales rate every time I sent out a mailing, but that simply wouldn't be true. Average for me is around 5-10% click through and 3-4% sales rate.

KARON: How do you account for difference?

RYAN: There are so many elements that go into a successful email marketing campaign, and when everything lines up (like it did during my last campaign) results are beautiful, but even when a few elements don't work out like they should it's still possible to have a successful campaign. KARON: Now let me ask you this all-important question. Do you feel your readers are responding to YOU, to offer or both?

RYAN: Definitely both... It doesn't matter how great your relationship with your subscribers is, if you pitch them junk they're not going to buy, and you're going to lose their trust. That's why I only send out offers for products that I've personally used and can recommend. As far as I'm concerned it's only way to go.

KARON: I completely agree, Ryan. If you shove every affiliate offer you come across down your reader’s throats just to make a buck, your success will be short lived. You have to be honest.

RYAN: That’s right… but once you've picked a great product or service to plug to your subscribers, having a rapport built with them certainly doesn't hurt. I've had subscribers email me time and time again telling me how they look forward to my emails because I always provide something useful. That's exactly kind of things I love to hear, because it means that when I send an offer to that person, they don't even have to think about whether or not they're going to read it. They see that it's from me and they're already conditioned to open email. As a newsletter publisher, my primary goal is to get all of my subscribers conditioned in this manner. KARON: I agree, again! So give us your own personal list, Ryan. What is #1 Do and #1 Don't when building a responsive list?

RYAN: DO provide valuable content outside of offers so that your readers look forward to receiving your emails. DON'T send out an offer every single day. I'm subscribed to some ezines that do this, and all I do is delete them every time they pop-up in my inbox.

KARON: Me, too!

RYAN: Well, I'm not going to name ezine, but in one case I'm so conditioned to deleting this person's emails that I've accidentally deleted ezine itself when it was delivered. It just got lost in sea of worthless offers and "opportunity" announcements.

KARON: Excellent information, Ryan. Thanks so very much.

If you’d like to subscribe to Ryan’s ezine “Site Sightings,” be sure to visit http://www.SiteSightings.com.

Most buying decisions are emotional. Your ad copy should be, too!