7 Simple Marketing TipsWritten by Bob Leduc
Continued from page 1
Tip 6: You can make your sales message more effective by presenting everything in terms of benefit it provides to customers. For example, don't just list testimonials from satisfied customers. Point out that those testimonials prove you have an established history of delivering what you promise. Tip 7: Include a Questions and Answers page on your web site with answers to frequently asked questions. It enables prospective customers to get instant answers to their questions ...and reduces number of questions you have to answer yourself. Plus One More... A Bonus Tip: Avoid making any sales claim that sounds exaggerated ...even if it is true. A bold claim creates doubt in your prospect's mind and jeopardizes sale. Reduce any bold claims to a more believable level. Each of these marketing tips reveals a simple, proven tactic you can use to boost your sales and profits quickly. All 7 are easy to use ...and have proven highly effective for any type of business. Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
| | To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a ShoestringWritten by Betty Liang
Continued from page 1
I wanted to create my own branded tchotchkes, someone had introduced me a vendor that could set up a store front for my branded products, manage inventory, fulfillment, returns/exchanges, payment and customer support all with no upfront costs. The best part was that there was no minimum when I had been used to buying into minimum quantity requirements of 500 units. The vendor is Cafepress (www.cafepress.com) – a 6 year old start-up in Foster City that is backed by Sequoia Ventures. You can brand various items with your artwork to use as tchotchkes or set up an online store and sell your branded products. I didn't see any mini-mice or USB drives, but you can get started with your basic apparel, mugs and office accessories, to name a few. If you decide to sell your products, Cafepress mails you a monthly check with your earnings.As I come across these types of resources and tools, I will continue to publish them to my small and medium business (SMB) community, SMBxchange, Inc. To share best practices, get your business featured on site, and learn about new technologies, products and resources, join www.smbxchange.com
Betty Liang, spent most of her professional career in various marketing management positions with companies such as Ricoh, Cisco, and Oracle. She is now focused on her own small business helping other small and medium businesses advance their technology capabilities through exchange opportunities.
|
