If your e-mail software cannot personalize hundreds of outgoing emails automatically, get one that can. Nothing spells "mass-mailing" more than starting an email with, "Dear Internet Friend".

Alternatively, you can utilize a good autoresponder to do trick.

Here's an autoresponder service that I've been very pleased with. Oddly enough, they're also least expensive:

http://www.demandmail.com/cgi-bin/assoc/c.cgi/ezineann AOL Click Here

6. Don't sell products to your readers

Are you planning to make money with your ezine? If not, you're going to lose motivation real fast. No one likes working for free -- unless you're doing volunteer work where there are greater rewards than making money.

The answer? Affiliate programs. The best part is, you can begin selling products right now at no cost to you. Did you notice affiliate products mentioned within this article? ;-)

There are probably a dozen products that would be of benefit to your readers. Gardeners, car enthusiasts, computer programmers .. you can find all products you need by visiting a few popular Affiliate program directories.

7. Don't promote your ezine

If your ezine marketing strategy is -- "go crazy" for 3 days and then kick back and relax, you're destined for failure. Ezine publishing requires constant nurturing to grow. You're not going to build an ezine with 15,000 subscribers by playing bingo three nights a week.

Here's a handy tool that helps automate time consuming process of promoting your ezine:

http://www.ezineannouncer.com

So there you have it. 7 ways to avoid *failure* as an ezine publisher. Put these proven ideas into motion and you're sure to improve success of your ezine.

He planted them all.

3. Think long term.

An article that may not have done well when you first released it, may end up in an ecourse or ebook, months later.

4. Know that you will get results if you're persistent.

Keep sowing.

Know that over long haul you'll reap rewards.

My uncle used to liken it to pasta throwing.

If you took hands full of pasta and started throwing it against wall, some of it will stick.

So keep sowing, keep throwing and start reaping.

Your seeds will bear fruit.

Wishing You Success. John Colanzi