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FACT: Each year approximately, 800 tornadoes are reported across
United States. Over 1,500 injuries and 80 deaths are
end-result of
damaging destruction of tornadoes. Tornadoes have
capability of moving at a velocity of 250 miles per hour or more.
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Using a fact like
above example solves several purposes: 1) It creates a need for
visitor to learn more about your products. 2) It establishes you as
credible and reliable source for equipment products 3) Both visitors and search engines are sparked by your well-written content.
Key word driven copy - Without words, your prospects and target market are unable to find you when they run a search query. Since
rules of key word density are shifting all
time, it is best to maintain 4-5 key words on a web page (In
heading, top, center and end). Excessive use of key words can taint your results on Google. (Writing tip: Remember to cross-reference relevant and related words in your marketing communiqué. To analyze your site’s keyword density visit www.keywordcounts.com).
Benefits, testimonials and relevant information –An online consumer’s shopping experience is diminished when a visitor lands on a website and is unable to figure out what
product or service is. Relevant copy provides information regarding a specific dilemma
prospect may be enduring. The copy offers a solution with explicit benefits – detailed in a succinct élan. (Writing tip: To encourage visitor stickiness add a benefit-driven bulleted list for fast browsing ease).
One common mistake, I see most people make in
promotions of their websites are over promoting their accolades. People really don’t care how your business started out in India. Customers want to be confident that a web site will deliver
products and services to quell their needs.
Quality content offers
reader a benefit or advantage to learn more about why they should opt-in, buy or use your products and services. Dissimilar to
subjectivity of family time and calling cards, quality content is easily identifiable. Most importantly, it is mandatory for any e-marketer who wants to automate their sales results.

© 2005 – fruitionMedia.net To learn more about quality content visit http://www.fruitionMedia.net. Holly Bentz is the owner of a media boutique, www.fruitionMedia.net. From conversion driven web copy, to subliminal e-sales letters and informative articles, Bentz takes pride in providing informative yet entertaining copy.