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Know what else I realized?
The dentist’s office never called about scheduling that return visit.
That’s lost revenue for them, especially since
more time that goes by,
less likely
client is to call to make that appointment.
And it was easy revenue for
practice. Easy in that
sale had already been made. I was totally agreeable to getting
service, it was simply a scheduling matter.
How many times has your practice lost revenue because nobody pursued it?
It doesn’t matter if
client is checking their calendar, checking their insurance coverage, consulting with a spouse or simply thinking it over.
Make that follow-up call.
There is revenue at
other end of that telephone.

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