Continued from page 1
Part of
trick of web advertising is positioning. You want to speak to your audience in a way that 1) identifies their needs, and then 2) positions your company as having
solution. It’s not a lie; it’s just a strategic way of presenting yourself. If you do it right, it can one-up you over
next guy. How so? Putting out a quality product is only half
secret to being a successful seller. The other half is communication: in
right manner, and to
right people. I can develop an athletic shoe that will enable you to run 15 miles, but if I can't convince people that they might want to run 15 miles, I may as well not have created it. I can revolutionize a way to speed-cook chicken, but if I'm telling my story to vegetarians, it ain't worth a cluck!
Now that we’ve covered
basics of effective advertising:
time has come to build a reputation for yourself on
web! Remember that movie, Field of Dreams? If you build it, they will come. A website, that is. The current state of our economy is increasingly driving today’s professional to seek options beyond
corporate job as a way to sustain income - and especially, to make use of their talents and expertise! Web-based businesses are hot. Free enterprise is exploding... and everywhere you roam, inspired entrepreneurs are eager to share their newfound knowledge. There’s a lot of cameraderie happening, and networking with potential buyers has never been easier or more productive.
What will tomorrow bring? Your guess is as good as mine. But what I can tell you is this: if you've got a head for business, today is your day to shine! Make
web your window of opportunity while
going is good. If you don’t... you may miss out on
chance of a lifetime!
Copyright 2005 Dina Giolitto. Use with permission.

Dina Giolitto is a New-Jersey based Copywriting Consultant with nine years' industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like Toys"R"Us. Visit http://www.wordfeeder.com for rates and samples.