4. Suppose you were able to run your e-business with an appetite for fair competition?

5. Suppose you could BUY from reliable, no-hassle, business partners?

6. Suppose you wouldn't have to worry about having a FAT wallet to succeed?

Now that more women do run businesses online and offline, "winner-takes-all " competition structure no longer makes sense. In fact, cooperation makes better sense, especially online. The gender of boss just might have an advantage.

Guys running companies tend to be competitive, charismatic, and maybe even top-notch salesmen. However, good female "bosses" know how to establish and maintain a good healthy business culture. Plus, they know how to treat salespeople. The nurturing factor is important.

Piggy-Backing can even solve paradox of contented female worker or business owner. Some business gals know that they might make more money someplace else, but they also know they wouldn't enjoy swimming with e-sharks. A good female leader or boss knows that IN life, there's a lot more at sake than money.

If you surround yourself with like-minded people, Piggy-Backing can carry you where you want to go. Why? Because when Friends HELP Friends, everybody wins!

------------------

This article may be reprinted in it's entirety with resource box in tact.

I often saw this one when I worked at a casino. The loss doesn't seem real to player until he leaves table, so he stays and loses more. There are thousands in casinos right now, losing more money and mumbling, "I just want to get even."

Investors regularly hold losing investments simply because to sell them is an admission of truth. Ask them which stocks will have greatest return, and they won't name their losing ones. They also won't sell them to invest money in better stocks they do name, which would be logical thing to do.

The Future Of Behavioral Economics

The science of behavioral economics is a growing field, with more studies being done every year. Though it hasn't had much formal transference to world of business yet, techniques being studied have certainly been used for ages. Learn them, and you can profit - or protect yourself.