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with other webmasters in a large group and share wealth of pages that is owned by group. It is similar to risk management.
You utilized power of large numbers of people.
Link exchanges are sites that bring webmasters together to cooperate in exchange of links for benefit building both pagerank
and link popularity. They are commonly used to gain link popularity which will increase ranking in search engines like Yahoo! or
Google. Both of these engines use link popularity as a factor in calculating web pages ranking in search engine results. One such
link exchange, www.free-text-link-exchange.com, is just one of many sites that will help you accomplish your inbound link goals.
Be very careful to choose correct anchor text when signing up to a link exchange. Anchor text is text within hyperlink. The
major search engines look carefully at this text to help determine what your page is about. For example if there are 1000 pages
linking to yours with words "buy a car" then you will likely do very well when someone uses search phrase "buy a car". Simple
huh?
An example of power of anchor text is what is known as a "google bomb". If enough sites link to a specific website with same
anchor text then that site will rank well for that term regardless of whether keywords are even found on page.
Remember to let other webmasters painstakingly search out individual reciprocal linking partners while you and I harness
power of large numbers of webmasters by using a link exchange.
Timothy D. Arnold is arguably one of the most prominent experts in the site promotion area. You can visit his site at http://www.free-text-link-exchange.com