3. Focus - Your site needs to be focused and easy to navigate. A potential customer should be able to tell what your site is about within five seconds of loading your main page. Sometimes webmasters try to cram everything about their site on front page. A cramped look is not attractive. Try to lead visitors into other parts of your site instead of trying to fit your whole site on front page.

You should also have a link to your home page on every page. Visitors don't always enter through front page, and even if they do, they can easily get lost in an unfamiliar site. Make sure that they can easily find your entry page.

4. Avoid Technology - Alright, don't avoid technology by any means, this is cyber space. What I mean is that you don't need to have latest flashy design tricks on your site. Your most important focus should be on creating an attractive, content filled, easy to navigate site. Until all of those criteria are filled, don't even think about adding extra features. If you do, make sure that there is a reason for it and it fits with site, otherwise it is a waste of time. 

Best of luck to you,

JC Anderl www.Redlionbooks.com, JC@Redlionbooks.com

Visit my site or email me if you have any questions about marketing or website promotion.

Some graphics are usually more effective than none, but minimize your use of them, and optimize graphics files before uploading to your server.

4. Use an effective TITLE

I see many popups where title of popup window (i.e., in title bar, set by HTML title tags) is completely inappropriate. For example, 'popup page' or 'popup1'. At best, this looks unprofessional, so try to make your title relevant to offer you are making to visitor, and mirror your headline in some way.

5. BALANCE popup page

The page you display in popup window should at very least look pleasing to eye. This means fonts on page should be consistent and not look out of place, colors should provide high contrast and make it easy to read, and alignment of text and any images on page should not make any element look out of place.

6. Offer a way to CLOSE popup window

You can easily add a button or a link to your popup page that allows visitors to close popup window if they wish. You can do this easily by adding code onclick="self.close();return false;" to your link or button tag.

7. KEEP IT SIMPLE

Overall, best rule you can follow is just to keep to point and Keep It Simple - this way you can capture attention of your visitor quickly and easily and not distract their attention from your main aim which is to get their name and email address. And of course, once you've got their email address, treat it well and keep their interest.

By following these seven essential tips, you'll definitely have all basics in place. The trick then is to keep on tweaking and testing your popup to try and optimize on your results.