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“C” – COMPLIANCE
Is your business accountable to legal, industry, safety, health, or other standards?YesNo
Are there specific policies, protocols, and formulas that cannot be compromised?YesNo
If you answered “yes” to either question, then you need coaches to monitor and ensure that performance is measuring up. You need leaders with
courage and skill to confront problems in a positive and constructive manner so that people want to achieve
standards.
“E” – EXCELLENCE
Does your organization value continuous improvement, ingenuity, and developing your processes to achieve better performance and higher quality for your customers?YesNo
If you answered “yes,” then you need leaders who can coach and encourage team members to critically examine
traditional ways of doing things. Leaders also need to coach team members to be creative and try new methods.
“D” – DEVELOPMENT
Does your organization need to retain talented team members?YesNo
Are your current team members ambitious, and do they want to learn and grow?YesNo
If you answered “yes” to either question, then you need leaders who can coach, mentor, and train team members to achieve current performance objectives, as well as prepare them for future strategic positions. You need leaders who understand
value and need for individual development plans and activities, so team members will want to stay, grow, and contribute to
organization.
EXAMPLES
Consider
following examples that illustrate what happens when corporate coaching isn’t practiced, and what
possibilities could be if leaders did successfully coach.
- Retention: According to
Gallup organization,
number one reason an individual leaves a job is because they are dissatisfied with their working relationship with their manager. -Buckingham & Coffman - First, Break All
Rules - Trust: Five out of seven managers would rather lie than give honest feedback. -Jan Halper, Ph.D. - Quiet Desperation
- Loyalty: During a competitive comparison shopping session at a national retail chain store, a customer went through
checkout line with a bicycle that cost over $200. To
customer’s surprise,
cashier rang up
bicycle and told him it would be $50. The customer told
cashier that she must have made a mistake because this bicycle is over $200. The cashier politely smiles and said, “I know it is. But I’m mad at my boss today. Therefore,
bicycle is only $50.” -Joe S. Walker - Safety: Front line supervisors who coach employees on their safety measures have 28% fewer accidents in their work teams than those who do not coach. -Study by CMOE, 1994
- Bottom Line: A recent study shows that Sales Managers in Europe achieve a 5% higher volume of sales when coaching is used. -Fortune 500 pharmaceutical company
- Morale: According to a recent study,
number one desire of employees is to receive personal feedback. This ranks in at 46% in comparison to 32% who said they preferred financial rewards. -USA Today, December 1998 - Corporate Coaching Moments: Managers spend 57-89% of their time in face-to-face communication. -Journal of Applied Psychology
- Credibility: Some leaders at Andersen know that their auditors at Enron are stretching
rules. Where is
accountability and leadership? -Business Week, April 2002

For more information on how to maximize the corporate coaching efforts inside your organization please visit CMOE. You can also contact one of our Regional Managers at (801)569-3444.