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3) How Easy Do You Make It for Customers to Submit Payment?
a) Suppose that you DO accept credit cards. Even though risk of online credit card purchasing has been exaggerated, and isn't necessarily more risky than offline transactions, many consumers are concerned about submitting their credit card data online.
With this in mind, in addition to being equipped to accept online credit card orders through a secure server, do you provide alternate ordering options for those who hesitate (or refuse) to order online by credit card?
What about options to order with check, money order, or credit card, by phone, fax, or postal mail?
b) Are your order forms simple to use and understand, or confusing and inconvenient to use, even for most inexperienced users? How do you know?
Do you work hard to eliminate all guesswork for customers, provide complete order details, and guide them simply and gently through ordering process?
Remember: Any extra hoop you require prospects and customers to jump through is an extra obstacle in way of a sale; another reason to change their minds about buying from you.
Now don't feel bad if you find areas for improvement in points above. Look at them as an opportunity to increase your profits, and do something about those that apply to your situation.
If there's one thing I've learned, it's that there is always room for improvement - in every business in existence.
Unfortunately, there's not enough room in this article to cover all obstacles that could be hindering your sales, of which there are literally hundreds!
But basic lesson behind above tips is this: Make it as easy as possible for customers to do business with you. The easier you make it, more likely they will.
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