When you patronize a supplier that takes a stand, you add you voice to theirs and use your Social Capital. Ask yourself: All things being equal, would you choose a supplier that supports your values, over one who takes no social position at all? Would you patronize a business because they believe what you believe? For many people, answer is a resounding ‘YES!’ If this is true for you, then ask your suppliers and potential suppliers if they have a social position. Ask them what they are passionate about. Better yet, contact charitable/political organizations you support, and ask them if they know of suppliers who support them. Then, vote with your dollars for those with whom you have a common affinity.

Endorse suppliers who endorse your beliefs. Spend your Social Capital where you spend your dollars. You just might help change world, and it won’t cost you anything extra.

Wm. Bruce Mouncey lives in Kansas City, Mo., and is both an independent agent for Mega Life & Health Insurance Co, and a representative of National Association of Self-Employed. He can be reached at (800) 476-1311, (816) 808-1565, through his web site at www.naseweb.com/williammouncey.htm or by e-mail at radarbruce@kc.rr.com.