Time-honored strategies are applied to achieve new PR goal – change existing perception, create perception where there isn’t any, or reinforce it. And this is followed by preparation of a persuasive, compelling and believable message designed to alter perception of that key target audience in organization’s direction.

Big operators tend to be strongest (and financially able) in marshalling a variety of high-impact communications tactics to carry corrective message to eyes and ears of members of key target audience. Everything from emails, media interviews and newsletters to speeches, brochures, consumer meetings and facility tours.

Finally, leaving little to chance, many large organizations go back to field to measure perception change among members of their key target audience in order to track how their public relations activity has actually moved perception of that key target audience in desired direction.

In this way, success of a large organization PR effort easily can be gauged.

3) Problem-solving muscle – here’s how public relations blueprint can actually work for you, step by step, as a department, division or subsidiary manager.

You and public relations people assigned to your business, non-profit or association unit, sit down and list and prioritize your most important outside audiences.

You and your team interact with members of key target audience and ask a lot of questions about how they perceive your operation. Watch for negatives.

You gather data and use them to set your public relations goal – i.e., correct that inaccuracy, clarify that misconception, fix that false assumption.

Then you select one of three available strategies that will show you how to reach that goal: create perception where there may be none, change existing perception, or reinforce it.

Now you and your PR team prepare a persuasive, compelling, factual and believable message designed to alter most hurtful perceptions among members of your key target audience.

Here, you select from among dozens of communications tactics that will carry your message to eyes and ears of your target audience. Everything from media interviews, personal meetings and emails to speeches, brochures and newsletters. You may even speed things up by adding more communications tactics, and by increasing certain key tactic frequencies.

To nail down results, you and your PR team again monitor perceptions of key target audience members, again asking questions, but this time watching carefully for signs that negatives you discovered are actually being altered. And most important, that your target audience perception is moving in your direction.

You’ll know your public relations effort is a winner when you successfully apply your business, non-profit or association resources to persuading your key external stakeholders to your way of thinking, then move them to take actions that lead to success of your department, division or subsidiary.

end

Bob Kelly counsels, writes and speaks to managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net Visit:http://www.prcommentary.com

#4) 43 - 16 = ?

#5) 55 - 28 = ?

The above sums are simple. Yet most people would do them hard way: by working from right-to-left, and trying to remember a "carry digit".

The method you've just learned is based on an ancient formula (or 'sutra') called "By Addition and Subtraction".

It's simple to learn, and after a few practice runs you'll use it instinctively.

A few tips to help you:

- Always relax when you're doing mental math (or when performing any mental activity for that matter).

- Never strain your mind - natural way is best.

- And remember, you're only ever competing with yourself. Go at pace that's most comfortable for YOU!

Like most things in life, there's an easy way and an unlimited number of difficult ways.

Be good to yourself and get used to finding easy way,

Your whole life will run smoother as a result.