Wound Number Three: Doing nothing

I often hear "95% of all businesses on net fail" Why do you think that is?? While two reasons above contribute nothing kills like this last one.

Now I know I'm not only one whos got that folder of ebooks on my hard drive rotting or those 3 ring binder courses gathering dust. Its so easy to get caught up in rush of life. Especially when you're working at home.

Putting things off and being lazy feels good sometimes, don't I know it ;) But time passes fast and if you don't act now when will you?

I'm not here to be your motivation but I can share somethings that have worked for me and can work for you also so pay attention.

1. Take notes when you're reading something be it an ebook or article and use a highlighter often on parts that interest you. Keep your notes by your computer so you're reminded often and its harder to put off.

2. Start a project list - I personally use index cards but you can use whatever you like. Do one and only one project at a timeand break it up in parts so its easier to work through.

3. Focus on why - I know you've probably heard this alot but it bears repeating. Why do you want a business? Is it money you want or more free time with your family?

To tell your boss where to go and how to get there?

Well if you don't know, figure that out and think on it often, visualize how you'll feel.

You might think I'm crazy but it works.

With odds of failure being what they are,

I say we need all help we can get.

So keep this stuff in mind and... See you in top 5!

© 2002 by John Stafford

- Short term Power Plan: This is to ensure immediate climax and comprises: Site Blasts; safe lists; ezine advertising; guaranteed visitors; press releases; TV/Radio ads.

Advertising is a never ending cycle. Winter months October to March are best for short term strategies, while summer months may be geared more towards development and long term planning.

4. Target your Market- For maximum effect you need to target your niche market... yes, reach those people who are most likely to use / are really interested in your product/services. Say if you are selling toys... you will get powerful results if you advertise on TV channels usually watched by kids, or on kids websites.

5. Leverage To Power – If you are familiar with basic principles of mechanics, leverage is concept that a very small push at one end of a lever produces a gigantic movement at other end (ie. a very small effort gives you a big return).

Or in terms of a chemical reaction, if you remember your high school chemistry, you will recall that a catalyst is a chemical stimulant addition of microscopic quantities of which can trigger mega sized changes in a chemical reaction.

In essence you need power of leverage, that is small actions to produce gigantic results. Simply put you need a power blast to launch in to orbit. To achieve this

- Grab ‘best bang for your bucks’ advertising combos. - Go in to Joint ventures advertising/ promotion . - Grab Special offers etc.

Just keep your eyes, ears and e-mail boxes open. You will discover a whole treasure trove of megalithic advertising up for grabs. Use it.

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Shahnaz Rauf is a freelancer actively seeking writing projects. She is also The Editor of The Monster Twister– a Newsletter helping ordinary web owners achieve extraordinary heights without losing their shirts. To Subscribe mailto:themonstertwister-subscribe@snzeport.com Or visit her website at http://www.snzeport.com

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