Your press release is transformed into articles or announcements in various media. This begins a steady stream of traffic to your resource site.

Step 4 - Visitors Become Familiar With Your Site

As weeks go by visitors will become familiar with your site and will enjoy benefits your resource offers them.

As they become more comfortable they will begin to explore other areas of your resource site. This is where your ads come it. They will click these links or banners to find out about your products or services.

Step 5 - Visitors Become Customers

If your product or service is marketable you will begin to make online sales from volume of visitors to your resource site.

Notice how all these steps work towards getting online sales. It is rarely ever a one or two-step process.

When you begin to have a greater understanding of "process" of getting online sales, then you will be able to develop your own processes.

EXERCISES

Now, as an exercise, write down one process that leads to an online sale in your e-business. Write it down exactly like example above.

Study it carefully. Can you improve this process? Can you make it more intriguing? How about developing it further.

Now, as a second exercise, create a NEW process for making an online sale in your e-business, using resources that are available on Internet, as well as your imagination.

What do you think? Will it work? Would you like to give it a try?

Repeat these exercises until you have a collection of online sales processes.

STEPS TO SUCCESS

Once you get good at developing a process for making an online sale, you will begin to make real steps towards a successful e-business.

SUGGESTIONS ANYONE?

If you have a successful online sale process that you would like to share with me, send an outline to: mailto:steps@humming.biz.gq.nu

If I get a significant response I will write a follow-up article on these suggestions and share them with others.

DEFLECT OBJECTIONS

At this point, she offered me an extended payment plan. I don't have to pay fee all in one chunk, it can be spread over time. Hmmm, maybe I could handle that.

But it was her closing that convinced me I was dealing with a real pro:

"Whatever you decide, I wish you well. And whether you decide to have our company build your site or not, you can always feel free to ask any questions. That's what we're here for."

So she recognizes that our business relationship may never be consummated but she's there for me anyway. Like a flash-in-the-pan romance that evolves into a nice, comfy friendship, she's keeping door open to future possibilities.

If I ever do hire a designer, her company will come first to mind because of her masterful last ditch sales pitch disguised as friendly advice.

HOW TO STAY IN THE GAME

When facing a client's hesitation or outright rejection, try Jamie's approach:

-Don't take no as a final answer. Send one more letter or phone them to alleviate any concerns that may be holding them back. Answer every possible objection they may have with a sound argument.

-Reiterate benefits they will enjoy from your product/service. Offer proof to back up your claims.

-Outline your money-back guarantee.

-Mention alternatives to your product but be sure to explain why they are inferior.

-Make it as easy as possible for them to purchase.

-Leave door open to future dealings by being warm, friendly and helpful. But don't overdo it... one last ditch pitch is enough.

If you're pressed for time or feel you just don't have persuasive writing skills needed, hire a professional writer to prepare your sales letters - first ditch to last ditch! It's a wise investment because one sales letter can be adapted and personalized for many different uses over time. And it can help you retrieve prospects you thought you had lost!