Applying personal niche marketing tactics can bring you more customers and sales in long run. Scatter Shooting in Dark with get 10,000 hits type of programs just don't seem to bring in results. But personal touch never seems to fail and is always in style.

I opened a website in Japan last year and sent an email to about 30 of Top English Website owners and asked if they would consider exchanging links. I also offered them a few nice e-Books for taking time to consider offer. Of those 30, Ten wrote back wishing me luck and were happy to exchange links. The others didn’t feel our sites had that much in common.

The Result was 10 links on Ten Top Sites. These links have provided me with personal visitors and customers. What if you were to apply this link exchange idea offering your product or service instead of e-Books? You can make an offer that is irresistible that will give you good quality links. What would you like to be offered in exchange for a link? Think about it.

For instance, suppose you own a vacation lodge and you recently hosted best-selling mystery writer John Grisham, who signed ten books while there on a fishing trip. Autographed books can't easily be bought on open market, and for fans, they have a powerful appeal. You could thus create a "Grisham weekend" and give away a book to each of ten guests signing up for a three-day package including lodging, food, boat and equipment rental and a couple more luxuries or gifts ordinary patron wouldn't spring for a la carte.

Even without a scarce or package-deal-only item, you can increase appeal of your special deal by giving it a tantalizing name. The name might indicate a special purpose that plants ideas in minds of people who don't ordinarily buy from you, as in "Treat Your Spouse" weekend at a city hotel, aimed at local residents.

For an auto repair shop, you might call your package "The Midwinter Tuneup," including a rationale for maintenance services that most car owners don't usually think of bringing their car in for that time of year. A publisher might likewise create a Valentine's Special -- four romantic books that a woman might love to receive from her man, who might otherwise buy just one, or none at all, in favor of that old standby, roses.