4. If one of your customers happens to be a celebrity, their endorsement will pay huge returns. Many celebrities are willing to help a small business owner without expecting any compensation. A free tune-up once a year or an occasional dinner or some specimen lawn plantings, etc., would be a small price to pay to reciprocate for their generosity.

5. Find an expert in your field and offer them your product or service for free. You'll end up with an honest appraisal of your business product or service and quite possibly a testimonial from an "expert".

Set up your own system to collect testimonials and use powerful messages that you receive from them to grow your business.

© 2003 ODEC _______________________________________

Mike Burstein has been writing for SOHO and Small Business market for over 10 years. He has helped countless small business owners solve start up problems, create best practices, automate their offices, get free publicity and dramatically increase traffic and sales.

Visit http://www.SOHOWiz.com for latest FREE business tips. Email Wiz at: mailto:SOHOWiz@SOHOWiz.com

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o Use name in conversation in first two minutes.

o When you end your conversation, use their name again.

o Ask for a card and connect face with name on their card.

o When you have a few moments, scan room and repeat to yourself names of everyone you have met.

o On way home, run a video in your mind of all your new acquaintances and their names.

The next time you run into someone you have met in past and you greet them by name, they will warm up to you and be impressed by you. Success in business is built on successful relationships. Remembering names is first step to making any acquaintance grow.

When you make an effort to notice and remember people, they will remember and notice you. You will become well known in circles you move in. You will feel more confident and successful, and increase your business savvy and overall success. The extra effort to notice and remember others will always bring positive results.