Frame #2 Cinematic Appeal

In this framework you write article as if it is a film. Be creative and use voice of a narrator to set scenes visually for reader. Use descriptive language and reach out for all of reader’s senses. The reader must imagine this framework unfolding on screen. They must smell, touch, taste, hear, and especially feel what you are saying. Write to make an emotional connection or make audience stand in someone else’s shoes. This will capture reader’s imagination and create a relationship between reader and subject. They will walk away feeling as if they have just had an experience instead of just a good read. This is framework that can be used to teach someone about another place or another culture. This will also arouse interest in subject you are writing about. It can increase awareness and stir up passion.

Frame #3 Talking to a Loved One

This framework is handled as if you are telling a story to your mother or your best friend. It must be simple, open, and honest. The reader should feel as though they know you. An article framed in this way is perfect for telling your own personal story and sharing who you really are. It can create a feeling of intimacy and works best if you show some vulnerability and sensitivity. Comfort, familiarity and flow should emerge. This writing style is like giving a gift or letting someone in, trust is vital. When you speak to a close friend or relative you learn things about yourself. While framing story in this manner you make reader feel they are learning a lesson as well.

Believe In Your Own Abilities

Writing is an ability anyone can cultivate. It simply takes practice, time and creativity. These are same tools necessary to market yourself and your company well. Intentionally choose which voice will best reach your target audience. Know exactly what type of writing online publication or web site is looking for. Most web sites, e-zines and online publications offer writer’s guidelines for review. Let another friend or family member hear story. Read it out loud or give them a copy to look over. A second set of eyes is best way to edit or critique work. If necessary, hire a professional writer to ghost write if you don’t have time. A well-written article can boost your reputation and credibility.

You can also use your blog to build a subscriber base for your email (or snail mail) newsletter. Or, you your blog up to be an online newsletter, posting articles as well as blog entries. With email spam so rampant, this is best way to go. The search engine spiders will love you. Your readers will love you. Everybody will be happy.

Reason #3: The more your blog grows in popularity, more inbound links you'll get from other bloggers/readers. If you link your website to your blog, this will help boost search engine ranking for your website, which will give more readers to opportunity to buy your book.

How long will it take to build your blog's popularity? I've read that it takes about a year to build a solid readership. That's average. Your blog may take off . . . or fail altogether.

Don't start a blog with sole purpose of sell, sell, sell. That's guaranteed failure formula. Another guarantee for failure is spending too much time blogging and not enough time writing your book. I spend an average of five hours per week on my blogs, dividing my time between writing/posting content and promoting it.

The key to a blog's success is content, useful and valuable content that your readers will benefit from. Allow them to get to know you, and take time to get to know them. Find out what they want and give it to them. That's success formula.