Continued from page 1
4. Focus on customer. Of course, your article content will come from your own experiences. But instead of saying, "I know this guy who" and "When I designed my website," you can project your story onto customer. It helps to address reader and ask questions: "Ever find yourself buried under piles of paperwork?" (You yourself may know this feeling, but your customer doesn't care.) It's all about reader!
5. Include a call to action. If you word your articles in just right way, you can really inspire your key customer to take action without making them feel coerced. Tap their wants and needs, offer solutions, and then spur them on to make a change for better. Of course, solution is to get in touch with you. Do this subtly in your article, and then do it again with a bit more volume in your conclusion and bio. "Visit Wordfeeder.com today to find out how great copywriting can make a world of difference for your business!" There, see how easy that was?
In general, it helps to visualize article reaching its final destination. If your article is about cooking, then imagine it on someone else's cooking website. Now imagine reader, taking in your story. What would they want to read about? How can visual presentation keep them riveted on your words, so they can make it to end where your bio and URL link is? How can you get them to click that link?
If you do get wrapped up in joyous act of article writing, that's a beautiful thing! Just remember to keep your eye on prize: your business prospects.
Copyright 2005 Dina Giolitto. All rights reserved.
Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://Wordfeeder.com for free tips on branding, copywriting, article marketing, and more.