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You would not think of advertising fishing rods in a boxing magazine.
It is amazing how many things are aimed at e-zines and other media that have little or no relevance to product.
Let us assume that we are advertising in a selection of ezines. How do we know which ones to use? The surest way is to sort out some likely ones and subscribe to them. Ask for some back issues. Get a feel for type of readership. Would they be likely to be interested in your product? Or have you another product that would interest them? I have had some of my best product ideas from reading an ezine that had no relevance to what I was selling at time.
I generally try cheapest adds first, if I am sure that readership is right for my product and cheap ad' pulls even a few sales, I then put a similar ad in best position in ezine, knowing that if small ad' works, bigger ad will surely make a good profit.
Should cheap ad' not work, don't give up yet. You can generally get a good idea of what is working by studying other ad's in ezine, especially those that appear week after week in more than one ezine. Type out a similar ad' but for your product and see how it goes.
Copy other people's methods but don't copy their adverts. As soon as someone has written something, it immediately becomes their copy write and you would need their permission to reproduce it. (The main exception is if you paid that person to write it for you.) In that case it is best to decide who is owner of copy write before you start.
Don't give up. If you have faith in what you are selling, you must find best methods of advertising it.
Then it is up to you to write best advert that you can. Always remembering that it is headline that must capture reader's attention. Without a good headline, best advert in world will be overlooked and just a waste of space, time and money.
I hope I have given you something to think about. In this business your adverts are your shop window. The aim is to get their attention and invite them to come in and take a closer look. I wish you all best in your business ventures, remember, You are a very important member of community. Without small businesses, world's economy would collapse over-night.
By for now. Bob.....Robjfar
980. word count.
Robert earns his crust by targeting the thousands of newcomers to internet trading. He aims to cut their learning curve to enable them to start earning money from the word go. He learned the hard way. You can learn the easy way. Checkout his website. It's not posh. It's not perfect, but it is effective. http://www.learn-and-earn-now.co.uk/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~