Google’s Looking at Your Domain

In a new twist, Google claims that it analyzes number of years of domain registration as part of ranking process. The application suggests that domains that are registered for longer periods of time are given more value because such a commitment shows site is not a fly-by-night jump page. It is recommended that you extend all domain registrations for as long as possible as part of your search engine optimization efforts. It is difficult to tell how much registration process impacts ranking process, but every little bit helps.

Google claims that it also digs deeper into domain names to evaluate legitimacy of site. Factors in evaluation include web host and “who is” information. According to patent application, Google maintains a database of hosts that facilitate spamming of Google search engine. While such hosts are not detailed in application, pray to God that you are not using one. You should evaluate your host if your optimization efforts are not producing results.

If your search engine optimization efforts for Google are failing, patent application may provide answers. Talk about a perfect E-book!

<Resource rdf:about="mysite"> <type>Main</type> <title>My Website</title> <url>http://www.my-web-site.com</url> <desc>My great site with a ROR file to describe it</desc> </Resource>

<Resource> <type>Contact</type> <name>John Doe</name> <phone>555 1212</phone> <fax>555 1213</fax> <mobile>555 1214</mobile> <resourceOf rdf:resource="mysite" /> </Resource>

<Resource rdf:about="products"> <type>Product</type> <title>My Products</title> <url>http://www.my-web-site.com/myproducts.htm</url> <currency>USD</currency> <resourceOf rdf:resource="mysite" /> </Resource>

<Resource> <type>Product</type> <title>Product 1</title> <url>http://www.my-web-site.com/product1.htm</url> <image>http://www.my-web-site.com/product1.gif</image> <price>19.95</price> <resourceOf rdf:resource="products" /> </Resource>

<Resource> <type>Product</type> <title>Product 2</title> <url>http://www.my-web-site.com/product2.htm</url> <image>http://www.my-web-site.com/product2.gif</image> <price>29.95</price> <resourceOf rdf:resource="products" /> </Resource>

<Resource rdf:about="myfeeds"> <type>Feed</type> <title>My Feeds</title> <resourceOf rdf:resource="mysite" /> </Resource>

<Resource> <type>Feed</type> <title>Daily News</title> <url>http://www.my-web-site.com/dailynews</url> <updatePeriod>day</updatePeriod> <resourceOf rdf:resource="myfeeds" /> </Resource>

<Resource> <type>Feed</type> <title>Weekly News</title> <url>http://www.my-web-site.com/weeklynews</url> <updatePeriod>week</updatePeriod> <resourceOf rdf:resource="myfeeds" /> </Resource>

</rdf:RDF>

*** Extending ROR To make it easier to use, ROR provides a set of pre-defined objects. These are objects that are commonly used on websites (Contact, Address, Webpage, Product, Feed, etc). But ROR is designed with simplicity and flexibility in mind, it can be easily combined with other vocabularies. As a simple example, let's say you want to describe a list of people. To do this you can combine ROR with Friends of a Friend (FOAF at http://www.foaf-project.org) vocabulary. Here is what you would get: http://www.rorweb.com/examples/members.xml . And of course you can also add terms from Dublin Core vocabulary (http://www.dublincore.org).

*** ROR Tools The ROR website (http://www.rorweb.com) offers several tools to help you create a ROR file. The ROR File Editor makes it easy to create and update a simple ROR file without any coding. The File Reader allows you to create a ROR file from a tab-delimited text file with your products, articles, links, or contacts information. This tools can also read a Froogle product feed or a Yahoo Shopping feed. Finally, ROR Explorer allows you to drill down into information of a ROR file.

Happy RORing!