What you’re doing is taking a lot at things from your potential customers’/clients’ viewpoint. Today’s smart consumer shops around before they make a purchase of hire someone. They compare what’s being offered and how, in order to make informed decisions.

So periodically take this trip your potential customers do. Visit competition and see what it’s like. You could be in for some surprises.

You may want to hire a marketing coach to do this for you. They’re familiar with market research and know what to look for and how to tweak your present website to make it more competitive.

If you’re doing this yourself, make it a habit to do your market research once every three months. Visit at least 10 of your competitors’ websites to see what’s going on. It will pay off for you.

Using Your Keywords To help search engines know what a web page is about, use your top keywords 6 to 8 times on a page. If you sell a number of different products and services, build individual pages for each set of keywords.

Make sure you don't just repeat your keywords more than 6-8 times. In this case more repetition is not better. Search engines reject pages with too many keyword repetitions. Use natural sounding copy and integrate your keywords so copy reads well for both visitors and search engines.

Linking Your Own Keywords Once you have your individual product or service pages optimized for your keywords, link other pages on your site to them using your keywords again. If you have articles on your site on back pain, link your keywords to corresponding optimized page from 4 to 5 other pages.

Building Incoming Links to Your Site The above steps lay groundwork for getting noticed by search engines. The next step in getting your site listed at top of search engines, and particularly Google, is number of links found from other sites to your site.

Your site's "link popularity" is one of most important factors search engines look at in ranking your site. When search engines see that hundreds of other web sites have links to yours, they rank your site higher than those with fewer links.

How many links do you have to your site? Use http://www.linkpopularity.com to see. You can also use this site to find number of links to your competitor's sites, and identify who has links to them.

Getting other people to link to your site is easy. Ask for a link, ideally one using your keywords, and offer a link in return. Create a links.html page and when businesses link to your site, provide a link back.

Link Example: Attract more clients with Charlie Cook's Free Marketing Plan Guide and grow your business. Learn how to generate more leads and increase sales with articles and marketing manuals on this site. Highly recommended. http://www.marketingforsuccess.com

Get noticed by search engines and many more people will visit your web site so you can market your products and services to them.