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How I reached #1 in Yahoo! Part 2Written by Michael Rock
Continued from page 1
I keep narrowing down my list until I have five of best keywords to use for my web site. I take those 5 keywords and type them into top 3 search engines and list top 10 sites that show up with each keyword. So you will have a list of 50 sites per each search engine you used. To get a good general ranking in all of search engines, I combine 3 lists of 50 sites into one big list of 150 web sites for comparison. Alphabetize list. Did you notice something? Some sites are listed three or more times! Toss out sites that only show up once and this will narrow down your list of 150 considerably. Take top five web sites that show up with keyword you want and list them in another page. It is now time to pick apart there sites and discover why they are there! Research five sites using your keyword and compare them to each other. You have to research site's page that landed on search engine for these factors: Is keyword in tag? If so, where is it placed, and how often. Is<IMG height=12 src="/the2.jpg" alt="repparttar 127796"> keyword in<IMG height=12 src="/the2.jpg" alt="repparttar 127797"> <meta> description tag? If so, where is it placed, and how often. Is<IMG height=12 src="/the2.jpg" alt="repparttar 127798"> keyword in<IMG height=12 src="/the2.jpg" alt="repparttar 127799"> <meta> keywords tag? If so, where is it placed, and how often. Is<IMG height=12 src="/the2.jpg" alt="repparttar 127800"> keyword in<IMG height=12 src="/the2.jpg" alt="repparttar 127801"> content of<IMG height=12 src="/the2.jpg" alt="repparttar 127802"> site? If so, where is it placed, and how often. Is<IMG height=12 src="/the2.jpg" alt="repparttar 127803"> keyword in<IMG height=12 src="/the2.jpg" alt="repparttar 127804"> headings (H1-H6) of<IMG height=12 src="/the2.jpg" alt="repparttar 127805"> page? If so, where is it placed, and how often. Is<IMG height=12 src="/the2.jpg" alt="repparttar 127806"> keyword in<IMG height=12 src="/the2.jpg" alt="repparttar 127807"> links of<IMG height=12 src="/the2.jpg" alt="repparttar 127808"> page? If so, where is it placed, and how often. Is<IMG height=12 src="/the2.jpg" alt="repparttar 127809"> keyword in<IMG height=12 src="/the2.jpg" alt="repparttar 127810"> alt image attributes? If so, where is it placed, and how often. (alt image attributes are<IMG height=12 src="/the2.jpg" alt="repparttar 127811"> words that pop up when you move a cursor over a picture) If you want I can do this analysis for you. Just send me up to 3 keyword phrases and 2 web sites for comparison and for $25 you'll get a much more detailed report on both sites. This will save you a lot of time! Keyword research usually runs about $240 to $360 if you have me do it.<p>Examine<IMG height=12 src="/the2.jpg" alt="repparttar 127812"> five sites next to each other and concentrate on building your site on things that they have in common and do one number better than them. Ignore building your site in<IMG height=12 src="/the2.jpg" alt="repparttar 127813"> areas that are not consistent between<IMG height=12 src="/the2.jpg" alt="repparttar 127814"> five. You then should be getting good results when your site is indexed next. There are other ways to help increase<IMG height=12 src="/the2.jpg" alt="repparttar 127815"> ranking of your web site like linking. Linking plays a very important role with Google, but there are a number of rules for linking to make it effective. That is a whole new article in itself. This may seem to be a lot of work, but is well worth it. Some companies charge $1000 to $1500 per month for doing this service and what I typed into these two articles is 75% of what they do. I have my system tweaked now so that it takes me roughly 8 hours to do<IMG height=12 src="/the2.jpg" alt="repparttar 127816"> keyword research and 2 or 3 days to optimize my site for it. You can do this too! Be looking for more articles soon! Copyright © Michael Rock Web development contractor (Web Design and Hosting) Internet Presence www.TheInternetPresence.com<p> <br><img src="images/ata.gif"><br>
<p> The owner of this registered company has over twenty years experience with DOS, windows business applications, numerous programming languages, artistic development, and web design. Other areas of interest include web marketing, web promoting, and business marketing and development. After the persuasion of those praising his work, he decided to go into business himself and highly suggests everyone else to do the same. <br><br><br></font></td><!-- google_ad_section_end --><!-- google_ad_section_start(weight=ignore) --><td align="top" width="10%"></td><td align="top" width="45%"><h2>An ethical alternative to “doorway pages” </h2><font size="2">Written by Scott Smigler</font><br><br><script type="text/javascript"><!--
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<font size="2"><br>Continued from page 1<br><p>Bottom line: A doorway page stands alone from your website, and offers little value to searchers<p>If any of those characteristics exist on<IMG height=12 src="/the2.jpg" alt="repparttar "> page, and if a number of these pages are created within a single website, Google is likely to discount their value, or worse, ban<IMG height=12 src="/the2.jpg" alt="repparttar 127782"> site.<p>If doorway pages are inappropriate then what is a better alternative?<p>The “essay page” An essay page, on<IMG height=12 src="/the2.jpg" alt="repparttar 127783"> other hand, is integrated into<IMG height=12 src="/the2.jpg" alt="repparttar 127784"> main website (although not into<IMG height=12 src="/the2.jpg" alt="repparttar 127785"> navigation structure). It offers real value to<IMG height=12 src="/the2.jpg" alt="repparttar 127786"> searcher because<IMG height=12 src="/the2.jpg" alt="repparttar 127787"> content is relevant and well-written. It often has<IMG height=12 src="/the2.jpg" alt="repparttar 127788"> following characteristics: oClean HTML coding with an HTML design similar to that of other pages of<IMG height=12 src="/the2.jpg" alt="repparttar 127789"> website oA lot of content, with several hyperlinked phrases in<IMG height=12 src="/the2.jpg" alt="repparttar 127790"> body text oSeveral in-bound links from other parts of<IMG height=12 src="/the2.jpg" alt="repparttar 127791"> website Example: On<IMG height=12 src="/the2.jpg" alt="repparttar 127792"> solutions page, you hyperlink<IMG height=12 src="/the2.jpg" alt="repparttar 127793"> phrase “targeted keyword,” to<IMG height=12 src="/the2.jpg" alt="repparttar 127794"> targeted-keyword.html essay page. oQuality content that offers real value to<IMG height=12 src="/the2.jpg" alt="repparttar 127795"> searcher<p>Bottom line: An essay page is a natural extension of your website. For all intents and purposes, it is integrated content more than it is a doorway page, because it expands on a certain subject. Will you benefit from using essay pages? Essay pages used effectively can be good solutions when a site’s navigation does not support<IMG height=12 src="/the2.jpg" alt="repparttar 127796"> addition of content, or if it would be difficult to develop valuable content to include within<IMG height=12 src="/the2.jpg" alt="repparttar 127797"> main navigation. If this is not<IMG height=12 src="/the2.jpg" alt="repparttar 127798"> case I recommend that you add additional pages of content (which will provide more benefits than essay pages), while enhancing<IMG height=12 src="/the2.jpg" alt="repparttar 127799"> user experience. <p>Summary and Recommendation<p>The creation and proper integration of additional content is critical to<IMG height=12 src="/the2.jpg" alt="repparttar 127800"> ability to achieve consistent top 10 rankings on<IMG height=12 src="/the2.jpg" alt="repparttar 127801"> most targeted keywords. Essay pages can be valuable when a website cannot be easily scaled to include more content through<IMG height=12 src="/the2.jpg" alt="repparttar 127802"> main navigation structure. However,<IMG height=12 src="/the2.jpg" alt="repparttar 127803"> first priority should be increasing content as much as possible before resorting to essay pages.<p>Over time, your more sophisticated competitors will compete for placement by incorporating significant content, and by implementing important search engine optimization features, not by using essay (or doorway) pages. <p>If you’ve adopted an aggressive “doorway page” strategy, it’s possible (and maybe likely) that a competitor would report it to Google. If Google determines that you have violated their “rules,” you could be “de-listed”. <p>As a result of<IMG height=12 src="/the2.jpg" alt="repparttar 127804"> risk that doorway pages pose and<IMG height=12 src="/the2.jpg" alt="repparttar 127805"> benefits integrating additional relevant content provides, I strongly recommend<IMG height=12 src="/the2.jpg" alt="repparttar 127806"> approach of reevaluating your navigation structure, and adding additional pages of relevant content if possible. From a search engine ranking point of view – content is not king, but relevant content sure is. <br><img src="images/ata.gif"><br>
<p>Scott Smigler has been an evangelist for a serious, ROI-based focus on the online channel since he founded Exclusive Concepts in 1997. Exclusive Concepts provides integrated online marketing strategies, Internet brand consulting, search engine marketing campaigns and results-oriented web sites for hundreds of clients that range in size from small ecommerce firms to public companies. <p><br><br><br></font></td><!-- google_ad_section_end --></tr><tr><td> <a class="mlink" href="How_I_reached_1_in_Yahoo!_Part_2-27783.htm"><</a>Back to Page 1</td></tr></table><script type="text/javascript"><!--
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