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(4) Prove You Care With Customer *TESTIMONIALS*....
If you don't have any testimonials or positive comments from your customers, just ASK! Send an email to your customers and say you'd like some feedback, it need not be anything complicated.
Then collect and compile your most attractive comments and display them throughout your sales copy on your site. The testimonials will reinforce YOUR creditability which equals more sales - meaning more profit for you.
Before copying these comments, ensure you personally request permission from customer first. And ask if they don't mind you adding their name, email and website address at end of it. While adding these details aren't necessary it will add to creditability of testimonial itself.
(5) Utilize A Solid And Effective *GUARANTEE*....
Making a simple change to your existing guarantee can result in an instant boost in sales... IF done properly!
When writing your guarantee always remember that your aim is to eliminate all danger and worries of your customers. If you do so by removing risk with a money-back guarantee, for example, you will make it a much easier choice for people to consider your offer.
But by making your guarantee even more powerful, you'll also benefit from clients who will love you for your support and create word-of-mouth advertising for your business.
Here's an example of poor guarantee:
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"If you're not satisfied with our product, you can return it within 30 days of purchase, and receive a full refund." ___________________________________________________
And here's one I came across recently:
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"If you're at all undecided about MYKS!, just take advantage of our guarantee. Buy it, download it, review it... if you don't like it, just ask for your money back. We won't be upset, that's what guarantee is for." ___________________________________________________
You may have noticed above guarantee as same used very effectively by Ken Evoy for his Infopreneur's Toolkit , "Make Your Knowledge Sell!".
He completely removes risk by explaining exactly how to use guarantee -- he literally ASKS for you to take advantage of guarantee!
Take a look at his other website's and see how he use's strong guarantee's to capture customers that would have previously not ordered.
http://myss.sitesell.com/default.html http://myws.sitesell.com/default.html http://buildit.sitesell.com/default.html http://myps.sitesell.com/default.html
By applying all of above tactics to your website, you're virtually guaranteed to increase your sales and profits almost instantly.
Adam Kling is the CEO of MyBizHosting.com where he offers professional web hosting with FREE 10 minute account set-up's and LIVE technical interactive web hosting support. Click on this link to visit his site: http://Killer-Profits.com/cgi-bin/t.cgi?l=MyBizHosting