One level up are those who have a need to feel safe and secure. They are looking for helping information.

The enlightenment level is where you find people who buy majority of relationship books. They are looking for information on how they fit in.

Those who look to grow and feed their self-esteem seek empowering information.

People in higher levels look outside themselves for ways they can connect and grow, or ways they can help others.

Where does your product fit in scheme of life? What kind of messages can you develop that speak to your clients? If you are saying right things do you think prospective customers will be attracted to you?

Look for ways to track your progress keeping end in mind. It is all about prioritizing, identifying and sorting important factors that are crucial to your success, from insignficant details.

It may feel more productive to be doing, but it is more constructive to be planning. The odds of achieving marketing success increase exponentially if you are aware of what has succeeded and failed in past. Typically 80 to 90% of efforts are well spent on identification, planning and determining success metrics, with balance on execution and assessment.

The owner of a successful business or product is often reported as saying, “It seemed to develop a life of it’s own and just take off.” It could be a lucky break, but often it’s result of years of thought, experience and a comprehensive marketing plan in action.