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5. Relevant Content Make sure that you provide only relevant information to what your actually offering or selling. If you have a bunch of unrelated info on a wide range of topics than search engines will have a harder time pinpointing exactly what it is your site is about. So if your selling golf stuff stick to golf content, don't throw in articles or links about scuba diving.
6. PageRank This is still a relatively new term and applies to an algorithm that google's search engine uses. Other search engines use similar strategies to google's PageRank also.
Basically PageRank is used to define how popular your website is. The more relevant inbound links you have coming into your website higher your PageRank will be. Google also has a toolbar that you can download for free that will show you a site's PageRank. The best way to go about getting inbound links is to find related websites with a PageRank of 5 or higher. Then asking them to include a link to your site (giving them proper code to paste in).
Another way you can receive a higher PageRank is to have a ton of content on many different pages and then linking all pages together in a way that will raise your PageRank. With that said this type of strategy will not boost your PageRank tremendously, so if your site doesn't contain thousands of pages don't stress over it. It is important though to link strategically with keywords between pages of your site.
You can download google's toolbar at http://toolbar.google.com/
7.
This is an HTML header tag used to define size of text within tag. Search engines place more importance on text that is placed within H1 tag. It's like telling search engines that 'hey this text is important to my site'. The problem is that it can look unsightly. There are ways around this if you know about CSS styles, but for this basic intro article just know that in end most people won't be bothered by how heading looks, and it will make search engines like you more.
8. Creating Credibility An often overlooked part of free publicity for your website is writing free articles like this one that relates to your intended audience. There are many websites on internet where you can submit your articles for other people to place on their websites. I even employ this same strategy for my website. It's really a win win situation. They win because they get quality relevant content for their site and you win because your name and website info is included at bottom of article, driving traffic to your site.
You increase your inbound links (PageRank) and provide free publicity for your website. It gets your name out there branding you an expert in your field of expertise and provides free web traffic to your site.
Leah West
http://www.westmarketing-design.com Providing complete search engine optimized website design and internet marketing services for your small business success. Sign up for my Fr*ee ezine at http://www.westmarketing-design.com/ezinesubscribe.htm