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Adding unique, fresh relevant content to one's website is a tried and true method that has worked throughout all algorithm changes since day one. When a website has tons of unique content it naturally becomes an "authority site" and other Webmasters will want to link to this site for
sake of their own visitors.
While some Webmasters analyze
latest algorithm changes and how to beat them and strategize complex linking systems, others are working on
content. The Webmasters who have chased down
algorithm changes and made adjustments have attained success in doing so, which has encouraged them to keep doing so. But, this short-term thinking falls short of
long-term strategy of content. The "add content" method and
"chasing" method are analogous to
stock market. Some invest for
long-haul while others chase down
latest hot stock tips.
Content is investing for
long-haul. When search engine fads and techniques come and go, websites with lots of unique content have ridden
waves instead of being tumbled by them. So,
best new linking strategy for Google turns out to be
best old strategy and
simplest. Add content.

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