There's no doubt about it e-book marketing works and is effective. Even highly intelligent and respected people at IMC (http://www.marketingchallenge.com) have realized this and released their own e-book of articles that they've previously published both in their newsletter and on their web site - so what about this 24 carat goldmine I mentioned you're probably sitting on? Well we'll take two examples that will clearly show how many of you can begin to tap into this medium almost overnight.

The first being content from web site of a person who visited Carvers E-Book Marketing Center several days ago. You can find their web site "The Small Business Knowledge Center" at http://bizmove.com. This is prime example of an online business that is truly sitting on a 24 carrot goldmine.

On their home page you will notice 8 major sections all quite distinct but at same time all similarly related to small business information. Here I already count 8 unique e-books that if complied in appropriate manner and released for free distribution could see this web masters web site promotion blues gone forever! Imagine if just one of those e-books brought similar results as that of Mark Joyner's. Imagine if 2 or 3 of them did!

While this an extremely good example anyone with a set of articles, a short tutorial, back issues of their e-zine or collection of useful information can create an e-book. Let's take a different example. Take a quick visit to "Golfgateway" at http://www.golfgateway.com. You will find a link on left side titled "Tips from Pros". While this web site lacks any articles as such, even golf related web sites could harness power of e-book marketing.

Compiling an e-book of all past pro tips effectively titled "The Little Golden E-Book of Super Golf Tips from Pros" and then giving it away for free they would have then created a book that I'm 100% certain people will begin to pass on to their friends. The beauty is that these friends share same interests and are therefore same highly targeted prospects that are most desired visitors to Golfgateway web site!

I'm also 100% certain that they would find or already have associated web sites that would gladly like to offer their free e-book for download as an incentive to attract more visitors to their own web sites.

It's also probably quite ridiculous amount of money that both webmasters from these examples spend on web site promotion each and every month. When you consider that small cost to begin and continually harness power of e-book marketing it's almost crazy they themselves and others aren't exploring it.

While this article couldn't possibly provide you with all techniques and methods that are required to successfully explore and experience results of e-book marketing I hope that I have brought this relatively new medium to your serious consideration.

- Easy and inexpensive to create. You don't need a printer or publisher, just a good idea and some software!

- Quickly and easily distributed and updated. Your ebook can easily grow and change.

- Interactivity. Hyperlinks, sound, and video allow reader to become more involved with piece than they would with traditional printed matter.

- Immediately accessible. In a matter of seconds someone can download an ebook.

- Permanence. Unlike radio or television, ebooks are a more permanent media. They can be read at leisure. This makes ebook material more likely to be remembered and referenced.

-Easy to navigate. Hyperlinks can be used both within piece and to links on Internet.

- Less barriers to market. Anyone with a computer and some software can create an ebook. No waiting and hoping to get published. Once you write an ebook, your place in market is certain.

-Allow total creative freedom. You don't have to work through an editor, a design house, or wait for red marks to be placed on your script. You are in charge of look and feel of your piece!

You can use ebooks as a free giveaway, as a thank you gift, or as an add-on bonus when a customer purchases a product or service. Looking for a surefire way to get better response to your survey? Reward visitors who fill out your survey with an ebook. An ebook on disk makes a fantastic virtual brochure. Make a big impact with prospects when you placing your ebook on disk and tuck it in with a sales letter.

If you have ever dreamed of writing a book, then I invite you seize this opportunity to write your own ebook. Whether your goal is one of fame, fortune, notoriety, or personal accomplishment, writing an ebook can be a step in right direction.

Kristie Tamsevicius is President of Kristie's Custom Design (http://www.kcustom.com) a full service web development and hosting services.