Are you that COO? We'll briefly describe our company, and you can see if we sound like kind of company you'd want to join.

The ad then goes on to describe our company. A bit later, it asks:

What Do You Mean -- Move to MARS?

Sorry, you don't get to move to planet MARS. We meant move to our company, and to our product, Micro Dynamics MARS(R).

The idea of this ad is to put a little "science into search." We hope to spark interest of right COO for our company -- possibly someone who isn't even looking for a position. We're presenting a lot of detail to both filter and to excite.

Then we go on to explain Two Reasons NOT To Respond To This Ad and Five Things Micro Dynamics Is Looking For In A COO and then a brief description of Qualifications Needed and About The COO Position. We ended ad with following PS:

P.S. Even if this position is not right for you, since you've read this far, something caught your interest. Why don't you call us today for information about how MD MARS can help solve your document management problems. If you mention this ad, we'll also send you a free copy of our book, 'Choosing Right Imaging System.'

We got a tremendous response from this ad. Although unfortunately, we didn't hire a COO from this ad, we did get two excellent employees and we sold over $400,000 of software from this one ad -- and it ran just once.

Again, I'd like you think: "How can I apply this example -- and use outrageous headlines -- in my business?" Write this down now.

3. The Outrageous Claim

Another great way to be outrageous is to make an outrageous claim -- and back it up with evidence.

For example, Bob Allen made his first book, "Nothing Down," a best seller by making an outrageous claim. He offered following outrageous challenge: "Send me to any city in America, take away my wallet, give me $100 for living expenses and in 72 hours, I'll buy an excellent property using none of my own money."

The Los Angeles Times took him up on his challenge. The results? With an L.A. Times reporter at his side, he bought six properties worth $622,000, all in less than three days using none of his own money!

The publicity from his outrageous claim and fact that he met challenge led to his book "Nothing Down" quickly becoming a best seller.

Another example is from my friend Dr. Paul Hartunian. He wrote a book on dating with claim that he could help anyone find love of their life in 90 days or less.

One of interesting things about Paul's claim is that he believes that if you use his techniques, you will actually find love of your life in 30 days or less. However, he knows that if he made that claim -- that you could find love of your life in 30 days or less -- no one would believe him. So he extended time to 90 days in order to be believable. He's done hundreds of radio shows and helped countless people find love of their lives in 90 days or less.

Think about it: "What outrageous claim can I make that I can support in a dramatic way?" Then go for it.

My goal in writing this article is to expand your thinking.

Take these examples of people using outrageous marketing and having phenomenal results -- and apply them to your business. You can do this too!

(c) Copyright 2002 Audri G. Lanford. All rights reserved. Reprinted with permission.

Are you willing to give what it takes to become successful?

The people who are telling you, they only work 10 hours a week and bring in six figures a year, did not start their business in last few months.

Starting a business on Internet takes work and if you plan on building an income very quickly, a whole lot of work. But if you work at it, you can build a business, just as you can in any sector of country.

It takes time, and especially when you first start out, you must be willing to give it.

Does everyone have what it takes to be a success on Internet?

I think that capabilities lie inside each of us to be successful in whatever we may choose.

You may have to work on certain aspects of life that you are not as proficient at, but look at benefits.

* You work hours you choose.

* You have whole world as potential customers and business partners.

* You don't have to dress up for work.

* Bad hair days don't mean a thing.

* You are boss. ( Well at least you are at work ) :o)

* Whatever you build, you build for yourself and your family.

* You make rest of list. ( It's endless )

Is Internet success only a dream? Not if you make it reality.