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6. Buy no more than 10,000 Pop-Unders on your first purchase from any one vendor. Test and measure
campaign. If it looks promising on
first 10,000 then test another 10,000. If that test is favorable then jump up to 20,000 or 25,000 and test again. Don't fall in
trap of buying 100,000 or 1,000,000 hits upfront... no matter what
price.
7. Some vendors offer "targeting", to specific categories of traffic, at a premium price. Test this option
same way as described above to see if they are worth
premium price. Some are... some are not. If, for example, you are promoting a health care business opportunity, you may find that buying
traffic targeted at "health" or "opportunity seekers" is a better return on investment... maybe not. Again, always test in smaller numbers and ramp-up based on measurable results.
8. Ad tracking is a real plus when using Pop-Under campaigns. It is worth
money to implement ad-tracking software, or web based ad tracking services, when testing these types of traffic providers. This is true of almost any direct marketing effort but especially when you are being delivered raw traffic counts that can result in thousands of views per day.
9. Pricing runs all over
map... some vendors will sell you full page views of your website for as little as $29.00 for 10,000... others will price that same 10,000 at $89.00. There are lot's of resellers in
business and that probably accounts for
wide price swings. Beware: The lower priced vendors are often
ones who are selling adult-site originated traffic.
10. If you have tested Pop-Unders for your specific offers and found them cost effective... you are in nirvana. You can then roll out to large buys from prime vendors for millions of hits for only fractions of a penny apiece.
After you have tested and refined your lead generation message ... and it is working cost effectively... you will have discovered a completely duplicatable lead generation tool to drive qualified traffic to your lead capture page of your web sites. This lead generation system can then be taught to your distributors which will result in literally thousands upon thousands of leads working throughout your marketing organization.

Thom Reece is CEO of On-Line Marketing Group in Hawaii. His website Online Marketing Resource Center [www.e-comprofits.com] is visited by thousands of savvy internet marketers daily. Thom can be reached at: thom@e-comprofits.com, 808-929-7377