Myth #3: External copywriters won't know company's position as well as an internal employee. Granted, not all copywriters are outsourced, but many of them are. But whether your copywriter is in-house or not shouldn't matter. One of first steps a professional copywriter will take when beginning any and all projects is to get to know client and client's intended audience. Otherwise, it's like writing a message in a bottle, tossing it out to sea, and hoping that right person picks it up.

Myth #4: Using big words adds credibility to a company's image. In this case, bigger definitely is not better. Big words, which can turn into industry-specific jargon, only fuddle a message and confuse audience. You don't want your audience to read your message twelve times before they grasp its meaning. Copywriters are also editors, and they understand value of simplicity. This doesn't mean that your message will be turned into something elementary, it only means that copywriters know how to craft words into meaningful messages that audience understands.

So, take it for what it's worth, but I wouldn't put my company's well-being in hands of someone who isn't a professional.

6. Give visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get results. 7. Let visitors download free software. It could be freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created software, include your ad inside and let other people give it away on their websites for free. You could also make ebook brandable and charge a small fee for branding as an extra income source.

8. Offer free online services or utilities from your web site. They could be search engine submitting, copy writing, proofreading etc. The service or utility should be helpful to your target audience. 9. Give free consulting to people who visit your web site. You could offer your knowledge via email or by telephone. People will consider this a huge value because consulting fees can be very expensive.

10. Give your visitors a free membership to your online club. People want to belong to something, why not your online club. You could also give away a free e-zine for club members only.