In addition to this, thousands of weblog authors publish feeds to keep themselves connected to their readers.

Weblogs, popularly known as blogs, are a driving force behind recent surge in interest for RSS and syndicated content. Many experts believe that in near future, number of top-tier sites not syndicating any content will be in minority. However, if you're interested in collecting and browsing feeds, you have a multitude of choices.

There are primary two categories of feed reading applications: installable desktop programs and online aggregators. There are many desktop applications for Windows and Mac OS X system users, but two of most popular ones are www.FeedDemon.com (Windows) and www.Ranchero.com/NetNewsWire (Mac OS X).

However, both require a small purchase price, but are at ahead in class of user-friendliness. They come pre-loaded with dozens of feeds, so you can start exploring syndication "universe" immediately.

Free readers like www.rssreader.com are also available online. Performing a simple search on google for “Free RSS Reader” will give you enough results.

However if you are publisher or a webmaster, searching for a service to publish your own feeds, then www.rapidfeeds.com is what I recommend. This service is a free and is just like a gold mine for both webmasters and publishers who want to quickly create, publish update and even track their RSS feeds from anywhere in world.

However site is still new and is in its growing stages (Beta Version) and is promising to add more new and interesting features in near future. The site is completely professional and gives a valuable service for all. They even offer some basic RSS metrics like how many unique hits and click – throughs your feed is getting. As I learn from their FAQ page, they might introduce new useful features soon, but for a price.

Site Advertising – What are site stats? Ask Webmaster if you can't find it on site. Check Google page ranking. Check to see if site is updated with new information regularly. Does site target your audience? Does site compliment your product?

Ezine Advertising - Again ask for stats, don't just ask how many subscribers they have. Ask how many are reading their newsletter. Make sure ezine is geared towards your targeted audience.

We keep coming back to check this and check that because you want to make sure that ezine or site is worth your payment, rather it be in money or time; because our time is valuable too.

So be selective in how you spend your time, just as you would in spending your money, when advertising your business.