How do I submit my site to search engines? My personal philosophy is that if your site is not found naturally by following links then it is unlikely to rank in search engines - I don’t usually bother submitting to search engines. So that’s basics of how to get to top of search engines. We’ll have a look at more advanced stuff later on. It takes a lot of time knowledge and dedication to get there but once you master it, SEO is a fantastic way to gettraffic and make money on web.

www.profitpuppy.com How to get visitors for 5 cents in pay per click search engines when most people are paying 57 cents Pay per click search engines are a great way to generate traffic. The problem is that most of good keywords cost 50 cents or more. Here's how you can get traffic for much much less.

By Rob Rawson This article is divided into two sections - How to get clicks for 5 cents with Google pay per click & How to get clicks for 5 cents with Overture pay per click.

I'm assuming that you understand basics of how pay-per-click advertising works, and that you understand how Google and Overture work. If you need more information on basics check out http://www.profitpuppy.com/pay-per-click.htm How to get 5 cent visitors from Google Ok, so let's start with Google. Remember that system for Google is totally different to Overture. We are dealing with Overture and Google on this page because they are ones that are going to drive majority of traffic for you. It is actually much easier to get clicks for 5 cents or even lower at other pay per click search engines, but it is difficult to get very many clicks. Basically secret for Google is to do proper research for your keywords and find every combination of keywords that you can think of. For more information on keyword research visit http://www.profitpuppy.com/keyword-research.htm Let's say for example that you have a site that sells wine. At time of writing, minimum bid on Google for "wine shop" is 57 cents and minimum bid for "buy wine" is 35 cents. And that's just minimum which will likely put you at bottom of list of 8 advertisements and get you very few clicks. Instead, have a look at these combinations of keywords: wine sales wine stores wine sale purchase wine discount wine wine price wine cheap wine shops order wine wine on line wine prices wine club wine cheapest All of above keyword combinations are available for five cents. (Although they might not last long at that price if some wine sites are reading this article!) It doesn't matter what business you are in, there are some keywords or keyword combinations that other people have missed. I have even managed to get clicks for web hosting traffic at 5 cents per click, which is probably most difficult area to get web traffic for. The secret is in coming up with lots of keywords and combinations of keywords. Here are a few more ideas: •Try pleural versions of keyword. •Try different verb forms - make, making etc. •Try combining two keywords into one word without spaces, for example instead of buy car try buycar •Use misspelt words Getting clicks for 5 cents on Overture

With Overture you need a slightly different system of getting low cost per click keywords. Basically for Overture you can only use keyword phrases that appear in http://www.overture.com/d/USm/adcenter/tools/index.jhtml. (Click on link Search Suggestion Tool). For example if you have a site on Bonsai trees, when you put in word Bonsai into search suggestion tool, it give you following results: 42453bonsai 13770bonsai tree 2823bonsai kitten 2169bonsai plant 1356bonsai care and so on ... To get clicks for 5 cents, make sure that you bid for every phrase that applies to your site. That probably won't get you in top 3 listings which is best pace to be. However, even if top bid is 60 cents, and you are listed as number 35 you will still get some clicks just from Overture search engine itself. And for keyword phrases that are right down list, you will often be able to get a number 1, 2 or 3 listing for 5 cents.

www.profitpuppy.com

However, if you are publishing content on external sites that link to you, visitors from these sites may be more valuable than those from search engines, since they already know about your products or services, maybe have read something that you've written, and are more ready to do business with you.

Comparing Short / Long Visits

Looking at amount of time spent on your site can give clues as to how well it's meeting visitor expectations and engaging their interest.

Use ClickTracks "Create Labels" tool, and select "had a certain session length" combined with "at most 5 seconds" as your criteria to track people who left your site almost immediately. Then, create another label using same criteria, but select "at least 60 seconds" (or your preference) to identify all visitors who spent some significant time on your site.

Now you can investigate:

Which are your best performing keywords and referrers:

* Which keywords and referring sites result in long visits?

* Which result in short visits?

If you have a lot of traffic from certain keywords, but these result in very short visit lengths, check landing pages for those searches (see Part 3 of this series for more on this topic). It may be that first page that visitors see is not meeting their expectations, and should be modified.

If you have keywords that are very successful in generating visitors who stay on your site, check that you've optimized them for as many search engines as possible.

Which pages do people who stay on your site (long visits) see:

* Which pages engage your visitors most? (check time spent on page from Navigation report). Then ensure that you have appropriate calls to action on these pages to drive your traffic to next step, so that visitors are not leaving from these points.

* Are these pages attracting enough traffic?

If you have pages which are clearly successful once you've got visitors to them, are there ways to increase number of people who see them? Is navigation to these pages sufficiently attractive from other parts of your site? Should they be better positioned?

For help in using ClickTracks to evaluate your "must-see" pages, see Part 3 of this series.

Part 3: Evaluating Critical Pages

Landing Pages

It's important to know exact pages of your site that various search engines link to for each of your major keywords and phrases. These are called "landing pages", and are first pages that visitors see when they click on search results.

Landing pages are critical for initial impressions and credibility, especially for people who are not familiar with your business. It's also important to ensure that these pages fulfill visitors' expectations based on their search terms.

Use ClickTracks "Create Labels" tool, and select "used a certain search engine query" combined with keyword or phrase as your criteria to track people who came to your site with that search.

Now you can investigate:

What are Top Entry Pages (i.e. "Landing Pages") for this search term:

* Is search term included in page content? Often, visitors will be looking for their keywords to confirm that they're in right place. If your page doesn't seem relevant to them, they'll leave.

Combine landing page information with Top Exit Pages or Short Visits for this term for clues as to whether your landing page is sufficiently engaging.

Does Landing Page drive visitors into rest of your site:

* If you do have relevant content on page, but visitors still leave, could there be other reasons for their lack of engagement?

Landing pages are also those that you link to in your e-mail marketing messages - and again, are first thing that reader sees when they click through from one of your campaigns.

Often, site owners assume that every visitor sees their home page, which is primary means of navigation. Your landing pages are first that visitors will see, so they need to act as mini-home pages too.

Use this information about what visitors are seeking when they arrive at your site and what their expectations may be to direct them to other pages that will meet their needs.

Goal or "Must-See" Pages

The key pages on your site where people make decisions to buy a product, download a sample, subscribe to your newsletter, etc are known as "goal" or "must-see" pages. These are places to which you drive your traffic to in order to achieve your site objectives.

Use ClickTracks "Create Labels" tool, and select "visited a certain page" combined with your goal page name as your criteria to track people who visited that page.

Now you can investigate:

Is this page hard to find?

* Do visitors take a long time to reach this page? (check average time to page from Navigation report)

* Are there other "must-see" pages that are critical on path to this page? (check "Previous Page" information in Navigation report)

These findings can give you ideas for improving navigation to, and positioning of your "Goal Page".

Does how visitor found your site affect success of "Goal Page"?

* Are there critical keyword searches or referring URL's that generate better traffic in reaching your goal?

Combine this information with your most effective keywords data to ensure that you're paying for best return on investment in generating quality traffic.

(c) Philippa Gamse. All rights reserved.