When writing content for your website, put yourself in other people’s shoes.

The people who will be your target audience or market. Know possible questions they might have about your topic, and give answers to them in your site.

3. Learn from best

Take time to browse and read sites that get lots of visitors and have same topic as yours.

Take note of any recurring phrases in these sites’ text. These phrases are most likely keywords. Incorporate them in your own site’s content.

Don’t saturate your site with keywords, though. You don’t want to sound redundant to your site visitor. A 3% density level would be enough.

In searching for right keywords, use Overture’s services. It may take quite some time, as it is more of a trial-and-error method, but results are conclusive, and a pattern can easily be observed.

4. Submit…and re-submit

You will never get a certain job if you don’t send in your application for it. The same thing applies to SEO.

If you want your site to be recognized by search engines, then go out of your way to register your site with them.

After a couple of weeks, search for your site by putting in keywords you used in your content. If your site is still not coming up in search results.

Do not give up, and just re-register and resubmit your site. It’s possible that your initial registration was discarded without being processed.

This usually happens because a lot of submissions are being done everyday.

5. Constantly update your site

This can’t be stressed enough. Search engine spiders love sites which constantly change their content.

You can’t build your site and expect it to last forever without any updates. There will come a time when those search engine spiders would stop fetching your site for query requests.

Here’s a tip: Integrate a blog program in your site. Blogs have a user-friendly interface that allows easy updates.

4. How many people from your list need new car insurances (link 2)

5. How many people from your list ignored all your offers (3,000 - link 1 - link 2 - link 3)

This info is very useful. Maybe after such a test you will find out that 2,600 out of "your" 3,000 subscribers did not click any of links at all. Then you should think it over: maybe you do not have a car targeted traffic.

That was an example of URL tracking aimed at qualifying subscribers into different groups by their interest. But tracking can give more useful info about your online business.

You can check what type of your ad copy is more effective with a simple URL testing technique. Write two ad copies that will differ in some copywriting elements. Put two different links in these copies. Track both links and you will immediately know what ad copy works better. No hypothetical suggestions, only real facts.

The technique is universal: you can test different variants of texts, offers, products and services and see what works and what not. This technique is called split testing in Internet marketing. You make several variants (i.e. split you offer into several testing variants) and see what variant gets better response. Then you choose that variant that works better and stick with it, do more and more split testing to get a better and better effect from your web site.

Now that you know benefits of using URL tracking, you should know what features professional URL tracking tools should have.

PROFESSIONAL URL TRACKING TOOL SHOULD HAVE THESE FEATURES:

- you can create and test as many URLs as you wish;

- you can make two types of links: HTML and TXT links;

- you must be able to edit your URLs;

- you must be able to track link statistics to see: when link was clicked, how many times it was clicked, how many unique clicks were made, etc.

URL tracking does not bring you traffic, but it shows most truthful picture about what traffic you get to web site. This is a very important tool: it is always better to dodge troubles in advance then to face problems all of a sudden.