MLM seeks salespersons whose goal is to avoid selling by recruiting others to do it for them. Affiliate programs have proliferated on web, recruiting others to sell for them. But in end key is sales, sales and more sales, no matter whether business model is direct sales or through selling idea to others of selling for you. Sales is key.

Try search engine optimization. Is this another approach of seeking sales without effort or expense? No, you must still do sales while "it" delivers targeted traffic. SEO brings you folks interested in what you sell by helping your web site communicate effectively with search engine spiders. You must still give each of those visitors your best sales pitch by communicating why they should consider buying your product after SEO helps them to find your site.

Search Engine Optimization (SEO) delivers potential buyers for your product or service. Eyeballs for your sales pitch are its specialty. You create a needed product or service and SEO brings you people interested in what you sell so you can sell to them. You still do selling, but now you have visitors to offer your sales pitch to. Convince them after SEO brings them to you and you will make sales, make lots of sales and you will be successful.

SEO delivers prospects for your sale.

You will make a little money in a good MLM company by selling product. But usually, only a little.

The real cash only starts to flow when you reach a critical mass of recruits - all feeding small amounts of commission back into your account.

So, you have to ask yourself some honest questions:

* Do I have time to devote at least 12 hours a day to building my business. (Believe me, any less and you will never get big checks.)

* Have I got limitless energy to keep on doing this day in, day out?

* Am I imaginitive enough to keep finding new ways of reaching people?

* Am I a highly persuasive sales person?

* Will I have a problem recruiting others?

* If and when I do recruit others, will I have time and patience to train them in best ways to run business?

* Am I prepared to travel long distances to host recruitment meetings?

* Can I afford to advertise to get leads?

* Can I afford to do all of above for very little return for at least first 3 months?

I know from repeated personal experience, and that of many, many others that unless you can answer yes to all of above questions, MLM isn't ever going to make you a fortune.

And, as an observation, it seems to me that if you do have boundless energy, limitless time, and superb sales talent needed to prosper in MLM, you would be far better off applying it to building your own business. That way you would keep all profits.

That was ultimately what I did - and I haven't regretted it for a second.

MLM can be good. But go into it with rose-tinted glasses firmly locked in their case.