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Here's a valid concern. What if you feel your sales will suffer if world falls into this media-made gulch? The solution is simple - get creative!
Case in point. During my drycleaning days I not only survived but ended up thriving through two recessions (in Canada, these were really depressions) by simply putting a promotional spin on economic climate that benefited my company, employees and most importantly, my customers. What did I do? I promoted fact that is was a lot cheaper to clean their existing clothes than to replace them during these highly inflationary times. I recall using slogan "refresh, don't replace". And it worked! What was sad though is that throughout these tough times many of my competitors went out of business simply because they did not get creative.
It is almost unthinkable to me that media today has power to create ruined economy it is predicting. And if it does, then I, you, and everyone else with a cyber-business might just have to create inventive ways to compensate for negative atmosphere that has only just started to infect general public.
My advice to you is simple. Turn off news, forget about stock market and focus on *just* what you can control - your life and your business. If ratings-hungry reporters continue to fill 'slow news days' with doomsaying rants, let it rain, let it rain, let it rain. No downward sloping graph or forecasters cry of pending disaster should keep you from keeping your eyes on screen and hand on your mouse building Internet business you've always dreamed about! Don't let them have that power!
Bottom line: you can either be part of Economic Downturn or you can Choose Your Own Economy!
Rick is the author of 3 top-selling eBooks at: http://www.interniche.net/ebooks.htm and the purveyor of those amazing traveling billboards called I.D. IT! Plates: http://www.iditplates.net
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