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Phone: When in doubt, pick up phone. If email is not getting job done with a particular client, don't hesitate to pick up phone. Voice to voice is means for building true confidence and that necessary personal touch.
Picture: Show your visitors, clients, and leads who you are. A site with a picture of owner feels more friendly and personal that an ultra-swift website without one.
Tell Your Story In First Person: Many biographies are most appropriate in a third person format. However, at your website it is more approachable to tell about your experience and background as if you were speaking with a friend.
Speak English: Don't show off your in-depth industry skills by verbally overwhelming your clients or prospects. Respect their level of knowledge by speaking clear and easy-to- understand English.
Experts abound in marketplace, but accessible experts are ones that set themselves off pedestal and into crowd. This is next step in personal, confidence building marketing with today's smarter consumer.
Sandra Stammberger is the owner of the Affiliate Support Center, the resource solution for every entrepreneur wanting to propel their business forward. Membership in ASC provides each member valuable resources, information, and tools for creating dynamic success. Visit today at http://www.affiliatesupport.com