Continued from page 1
For
webmaster looking to optimize his or her site for
search engines, there are many good resources on
internet to learn
basics. This basics will cover
use of
title tag, headers (H1/H2 etc), keyword density, metatags,
choice of domain name, link and site architecture and link naming, and probably
most important aspect, link popularity. Link popularity refers to how many sites link to a given website. Link popularity and
text used in
actual links are very important to many search engines in terms of
way they rank sites.
A good base to start from is to create a website that has interesting content. This is because this may encourage people to link to your site from their sites, because they find your site a useful resource. One way links to your site are generally powerful rank helpers. So, if you want to encourage people to link to you, start with your site's content.

Tom is a webmaster and writer. Learn more about search engine optimization.