4) Test market: Walt could not get distribution on his first nature film Seal Island. After several frustrating months watching it sit on shelf, he found one movie theater in Pasadena willing to show it. Seal Island, achieved full distribution, won academy award for best short subject and led to a series of highly popular nature films.

5) Sometimes you need to pull plug: Walt was determined to have a circus at Disneyland despite his staff's advice not to. The idea failed. A pretty trapeze artist lost her top while performing in front of kiddies helpless to prevent it. The camels kept spitting into crowd. The llamas got loose and ran down Main Street scattering customers every which way. More than one performance of this poorly attended venture ended with Walt burying his face in his hands. He decided to kill it.

By learning lessons from each of his entrepreneurial attempts, Walt always moved forward, which is a timeless business model.

Once again, Walt used his makeshift press pass to sneak into Universal Studios. This was exciting filmmaking! Men dressed like cowboys pretending to shoot at each other and falling over. And a castle. It reminded him of Paris where he had driven an ambulance for Red Cross after World War I. Curious, he walked over to question some workmen about structure. It turned out they were building Court Of Miracles set for The Hunchback Of Notre Dame, starring Lon Chaney. Walt who remained star struck all his life, began looking around for famous actor who was known for playing characters who were deformed, sometimes armless and legless with incredible body contortions. Back in twenties there was a saying, "If you see something unusual on floor, don't step on it might be Lon Chaney." Suddenly Walt felt a tap on his shoulder. Sitting on a horse behind him was famous Austrian director Eric Von Stroheim, known as man you love to hate. Completely bald with a monocle, riding crop and thick boots, which early film directors working in Hollywood hills wore to protect from snakes, Von Stroheim made an imposing figure. "What are you doing here". Walt confessed he snuck in and asked if there was any work. But he was talking to a man who used to twist arms of his leading ladies when he wanted them to cry in his films. "Get out now and never come back." Years later, when he had his own studio, Walt went out of his way to give young people a chance to show what they could do.

With no other prospects Walt decided to get back into animation but this time he would get some help. One night in 1923 he returned to Veteran's Hospital where Roy was feeling better. Excitedly Walt told his brother about his plans awakening other patients in ward," But I can't do it alone. I don't have your head for numbers." "I don't know kid, cartoons that's risky. I was thinking about getting a safe job at a bank, getting married. I mean I think your talented but. . ." "Ah come on Roy, forget about a job. We'll work for ourselves. This is better than a job, we can do this thing." "I don't know. . ." "Ah please." Walt would not take no for an answer. Roy finally agreed to new venture when one of soldiers in a nearby bed sat up and said, "Roy will you go with him already so we can get some sleep!"