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Be prepared Yes, I know it is motto of Boy Scouts. When founder of Scouting movement, Lord Baden-Powell, was asked what one should "be prepared" for, he replied, "For any old thing." This is excellent advice when applied to selling. Clients can be unpredictable. If you are prepared, this unpredictability can lead to many new opportunities.
Close, close, close The best sales pitch in world will be for nothing if you do not ask for sale. People are not offended by someone asking for their business. They are used to it, they even expect it. So ask. In my coaching experience, this is area where most clients fall short. Whether your use an overt close, such as, "Click here to purchase" or a more subtle approach, like, "Why not give us a try?", no technique is more powerful than asking for sale.
These techniques are most effective when used in concert. They require effort and practice to be able to leverage their full potential, so take time to study them. Look at your sales efforts, identify areas of strength and areas that could use a boost. Apply these techniques to weak areas and put science of selling to work for you.
Copyright 2003 Tony L. Callahan All Rights Reserved
Tony L. Callahan, is a successful Internet Marketing Coach with more than twenty years of industry experience and is president of his own Internet marketing company, Link-Promote, http://www.link-promote.com. He also publishes Web-Links Monthly, a newsletter full of tips, tricks, tools and techniques for successful web site promotions. To subscribe, mailto:Web-Links-subscribe@topica.com