4. Pick another color, with eyedropper tool, from source image. Notice proportion that color has to overall image. In your palette image, use rectangular selection (or draw rectangle) tool to create an area that has roughly same proportion to whole palette image and source color has to source image. Again, use paint bucket (or fill) tool to set new rectangle to new color.

5. Continue transferring colors, in same approximate proportions, until you have four or five palette image colors in addition to background.

6. If your imaging application is able, convert image to "web safe" colors, and save your new color palette.

7. Write down hex codes (the '#' followed by six letters or numbers) for your colors.

8. Determine relative proportion each Web page element has to overall page, and assign corresponding palette image colors to them.

Of course, you'll have to tweak your colors a little bit until you get look you want, but this "secret" method can save you hours of trial and error.

2. Do not use more than one pop-up on a single page. Using multiple pop-ups is unlikely to greatly increase response rate to your advertising, but it will ensure that patience of your visitors wears thin a lot faster. A horde of pop-ups appearing at same time may crash some browsers and slow older computers down to a crawl.

3. Consider launching your pop-ups at moment users exit your site rather than when they arrive to it. This is likely to make your advertisements seem less distracting, because at that point your visitors have already finished using your site and found information they were looking for.

If you choose to use exit pop-ups, remember that they offer an excellent opportunity to retain contact with a visitor that may otherwise be lost in cyberspace. A pop-up to bookmark your site or subscribe to your newsletter is likely to work better at this stage, as user has already seen that you run a high-quality site.

4. Just like all other forms of advertising you use, your pop-ups should offer content that is relevant to topic of your site. For example, it's a much better idea to have a pop-up that sells subscriptions to Sports Illustrated on your Boston Bruins fan site than a pop-up for an Internet casino. Not only does it get a better response rate, but it also makes your site to look more professional.

5. Every time you add pop-up advertisements or adjust existing ones, keep a close eye on how your audience reacts to changes. Your visitor count, time an average visitor spends on your site and number of page views per visitor are all important meters that will promptly notify you of any possible problems.