5. Aim for compelling, clear copy. Write for 8-10th grade reader. Always think "What's in it for them?"

6.Use specific nouns and names. General references don't engage your readers' emotions. Let them see size, color, and shape. Rather than say, "Write your book fast to make lifelong income," say "Write and finish your book fast so you can take that long vacation to a Caribbean island such as Tobago." Money isn't a specific pull, but a vacation is.

7.Let go of adverbs. Words like very, suddenly, and sparingly, tell instead of show. Use adverbs only at Christmas.

8.Let go of unneeded adjectives. Instead of a super-intelligent person, you can say a genius.

9.Appeal to senses of sight, sound, and emotions. Telling is not an effective. Instead of "Buy this book today because it is so useful," say, "Would you like to double, even quadruple your Online income in four months?"

10.Cut redundancies. Don't talk down to your reader with too much repetition. Be willing to part with your "precious" words. The first edit usually reduces words by ¼ to 1/3. Don't use pompous words.

If you are a professional who wants your writing to reflect that, be sure to follow these editing tips. You can then be confident that what you put out to your market will be well received and your business will flourish.

Before you design a word, get a visual, and mental picture of your preferred audience. What do they want? Are they internet savvy? What magazines do they read? What do they spend discretionary money on?

Step Five. Write a Sales Letter for your book and any other product or service.

If you aren’t making book sales you want, then you either don’t have a sales letter for each book, or your present one lacks pizzazz and motivation. This is time to leave your “writer of book self” home, and bring out your “writer to sell your book” self.

Author’s story—

My first Web site had twenty+ fine books and kits in personal growth, book writing, and marketing. Sales never went over $200 a month. To correct that, I created a new site that focused on bookcoaching to include ten eBooks I wrote on book writing, self-publishing, online promotion, web copywriting, and marketing. For this second web site, I paid special attention to sales letters (without hype) for each teleclass, eBook, and bookcoaching opportunities to suit each visitor’s income and need.

Sales were $75 first month, and in four months they reached $2265. The next year they went to $3000 a month. Four years later, sales are over $4500 each month, and I still work only ten months and take four vacations a year.

Your bookcoach learned it all hard, slow way, but you don’t have to. Just be willing to open your mind to different skills you can certainly learn. You wrote a book, didn’t you? And you experienced a learning curve there too.

You have choice. Put a sales letter on your home page if you only want to market one thing—your book. Or, if you also want to promote a service and other books, put a strong headline on number one benefit of each book or service on your home page and link it to your sales letter on another page.

Some experts write long sales letters because they think you need to give enough information to help your potential buyer make an informed decision to buy. For email promotion use shorter sales letters and for web site, longer ones.

Yes, you can post your book on other web sites, but as an author/business person who is serious about promoting your book and creating a web presence, you will eventually want to create your own web site.